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- W4205807492 abstract "This entry provides an introduction to two different thought‐verbalization processes, namely the think‐aloud procedure and the thought‐listing technique. The thought‐listing technique requires participants to retrospectively list all thoughts that came to mind during media exposure, such as reading a newspaper article, navigating on a website, listening to a song, or watching a video. The think‐aloud procedure provides an ongoing record of thoughts since participants are required to verbalize their thoughts while being exposed to media or performing a task. Both analyses of cognitive responses differ in the timing, the mode of the reporting of thoughts during the completion of the primary task, and the degree of introspection. The think‐aloud procedure and the thought‐listing technique have been used in a variety of research fields such as learning with multimedia, usability and eye‐tracking studies, and the processing of advertising and health messages." @default.
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- W4205807492 date "2020-09-09" @default.
- W4205807492 modified "2023-10-16" @default.
- W4205807492 title "Cognitive Assessment: Think‐Aloud and Thought‐Listing Technique" @default.
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- W4205807492 doi "https://doi.org/10.1002/9781119011071.iemp0048" @default.
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