Matches in SemOpenAlex for { <https://semopenalex.org/work/W4205865745> ?p ?o ?g. }
Showing items 1 to 64 of
64
with 100 items per page.
- W4205865745 endingPage "250715" @default.
- W4205865745 startingPage "250715" @default.
- W4205865745 abstract "Purpose: This study tries to identify the factors that impact a Bangladeshi carbonated drinks and sports drinks consumer if endorsers are used for brand promotion. Design/Methodology/Approach: Quantitative methodology has been adopted for the study. Survey of 460 participants from the target group provided information through a questionnaire designed in Likert scale method based on the factors – purchase intention, source attractiveness, source credibility, source familiarity and source compatibility. Data has been analyzed through multiple statistical methods including correlation and regression analysis. Findings: The result of the study revealed purchase intention of carbonated drinks and soft drinks consumers of Bangladesh has a significant positive relationship with attractiveness, credibility, and familiarity of the endorser, but insignificant relationship with source compatibility. Originality/Value: Study on influencer’s impact in carbonated drinks of Bangladesh has limited studies while on sports drinks of Bangladesh is yet not present. Many of the available studies are provided in a holistic approach, while this study is focused on the specific area of influencer endorsement. Such understanding strengthens and broadens the existing knowledge about consumer behavior especially in the carbonated and sports drinks market." @default.
- W4205865745 created "2022-01-25" @default.
- W4205865745 creator A5083024508 @default.
- W4205865745 date "2022-01-07" @default.
- W4205865745 modified "2023-09-26" @default.
- W4205865745 title "Factors Influencing Purchase Intention of Sports Drinks and Carbonated Drinks" @default.
- W4205865745 doi "https://doi.org/10.51359/2526-7884.2022.250715" @default.
- W4205865745 hasPublicationYear "2022" @default.
- W4205865745 type Work @default.
- W4205865745 citedByCount "0" @default.
- W4205865745 crossrefType "journal-article" @default.
- W4205865745 hasAuthorship W4205865745A5083024508 @default.
- W4205865745 hasBestOaLocation W42058657451 @default.
- W4205865745 hasConcept C105776082 @default.
- W4205865745 hasConcept C11012388 @default.
- W4205865745 hasConcept C11171543 @default.
- W4205865745 hasConcept C112698675 @default.
- W4205865745 hasConcept C138496976 @default.
- W4205865745 hasConcept C144133560 @default.
- W4205865745 hasConcept C15744967 @default.
- W4205865745 hasConcept C162853370 @default.
- W4205865745 hasConcept C17744445 @default.
- W4205865745 hasConcept C199539241 @default.
- W4205865745 hasConcept C2776620684 @default.
- W4205865745 hasConcept C2776950860 @default.
- W4205865745 hasConcept C2780224610 @default.
- W4205865745 hasConcept C31173074 @default.
- W4205865745 hasConcept C77805123 @default.
- W4205865745 hasConceptScore W4205865745C105776082 @default.
- W4205865745 hasConceptScore W4205865745C11012388 @default.
- W4205865745 hasConceptScore W4205865745C11171543 @default.
- W4205865745 hasConceptScore W4205865745C112698675 @default.
- W4205865745 hasConceptScore W4205865745C138496976 @default.
- W4205865745 hasConceptScore W4205865745C144133560 @default.
- W4205865745 hasConceptScore W4205865745C15744967 @default.
- W4205865745 hasConceptScore W4205865745C162853370 @default.
- W4205865745 hasConceptScore W4205865745C17744445 @default.
- W4205865745 hasConceptScore W4205865745C199539241 @default.
- W4205865745 hasConceptScore W4205865745C2776620684 @default.
- W4205865745 hasConceptScore W4205865745C2776950860 @default.
- W4205865745 hasConceptScore W4205865745C2780224610 @default.
- W4205865745 hasConceptScore W4205865745C31173074 @default.
- W4205865745 hasConceptScore W4205865745C77805123 @default.
- W4205865745 hasIssue "1" @default.
- W4205865745 hasLocation W42058657451 @default.
- W4205865745 hasLocation W42058657452 @default.
- W4205865745 hasOpenAccess W4205865745 @default.
- W4205865745 hasPrimaryLocation W42058657451 @default.
- W4205865745 hasRelatedWork W2044999029 @default.
- W4205865745 hasRelatedWork W2059098024 @default.
- W4205865745 hasRelatedWork W2085477019 @default.
- W4205865745 hasRelatedWork W2546132419 @default.
- W4205865745 hasRelatedWork W2600338774 @default.
- W4205865745 hasRelatedWork W2806320543 @default.
- W4205865745 hasRelatedWork W2810344743 @default.
- W4205865745 hasRelatedWork W4244044047 @default.
- W4205865745 hasRelatedWork W4306916417 @default.
- W4205865745 hasRelatedWork W624430759 @default.
- W4205865745 hasVolume "6" @default.
- W4205865745 isParatext "false" @default.
- W4205865745 isRetracted "false" @default.
- W4205865745 workType "article" @default.