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- W4206291683 abstract "The challenges associated with establishing an events enterprise, or growing and sustaining an existing enterprise, share several of the features that characterise business development more generally. As with other industries, the development of a realistic and understandable business model is crucial when setting up event businesses. At the same time, most successful organisations in the events industry owe their initial existence, as well as their ongoing survival and growth, to the efforts, expertise, and tenacity of entrepreneurs." @default.
- W4206291683 created "2022-01-25" @default.
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- W4206291683 date "2022-01-01" @default.
- W4206291683 modified "2023-09-23" @default.
- W4206291683 title "Business development in events" @default.
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- W4206291683 doi "https://doi.org/10.23912/9781911635871-4929" @default.
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