Matches in SemOpenAlex for { <https://semopenalex.org/work/W4206956058> ?p ?o ?g. }
Showing items 1 to 80 of
80
with 100 items per page.
- W4206956058 endingPage "2711" @default.
- W4206956058 startingPage "2704" @default.
- W4206956058 abstract "Over the past decades, marketers have been significantly limited in their exposure to traditional methods (tools) to influence consumer behavior. In today's rapidly changing world, in the context of the coronavirus economy, the relationship between the seller and the buyer is significantly modified and complicated. In this regard, the interest in the motivational analysis of consumer behavior in the domestic market is significantly increasing, with a clear lack of its development. At the same time, a well-formed marketing tool allows any company to increase the promotion of products, have a more stable position in the market and confidently make decisions in various situations. The purpose of the article is to determine changes in this area at the present stage based on the motivational analysis of consumer behavior, which can be used in the activities of organizations and enterprises. The research methodology is based on the approaches of the classical theory of marketing and marketing research, using the author's approach. Special attention is focused on the development and implementation of a new algorithm and tools for influencing the motivational mechanism of consumer behavior in recent years. The tools are: loyalty programs that allow customers to get financial benefits; discount cards, a system of discounts based on cashback, differentiated marketing, specific marketing communications activities for target audiences, etc. It can be determined that customer loyalty to retail store chains is evaluated by respondents in favor of the most developed services of the retailer. The role of speed and reliability of deliveries as the most demanded service in the conditions of the coronavirus labor market is noted, taking into account new, innovative delivery methods. This marketing service is not without contradictions in this area, in connection with which proposals for their resolution are considered. The client's motivation is stimulated by messages about bonuses and promotions. The more the benefit from the purchase coincides with the urgent need, the more desire and motivation the client will have to get it, the more actively he will act. These and other tools are used to analyze and understand the consumer reaction of people to promotions, allowing them to influence the motivations of customers, forming their needs that can be met with an auction product. In conclusion, the role of the buyer in the consumer market is emphasized: despite the significant modifications of the latter, nevertheless, the consumer has been and remains one of its main players, through his actions it is he who determines and forms the demand for products, purchasing goods from the manufacturer. To evaluate the use of modern marketing tools, using the example of McDonald's, we used the methods of survey analysis, which allows us to identify the decisive factor that affects the decision to purchase a product. In the course of the research, modern general scientific and special methods were used: methods of retrospective analysis, comparison, generalization, analysis and synthesis. The theoretical and practical significance of the research is that the presented developments on the use of modern marketing tools for the purpose of forming consumer behavior can be used in the activities of organizations and enterprises." @default.
- W4206956058 created "2022-01-26" @default.
- W4206956058 creator A5029069762 @default.
- W4206956058 creator A5031637716 @default.
- W4206956058 creator A5075780670 @default.
- W4206956058 creator A9999999999 @default.
- W4206956058 date "2020-01-01" @default.
- W4206956058 modified "2023-09-27" @default.
- W4206956058 title "FORMATION OF CONSUMER BEHAVIOR USING MODERN MARKETING TOOLS" @default.
- W4206956058 doi "https://doi.org/10.35679/2226-0226-2020-10-11-2704-2711" @default.
- W4206956058 hasPublicationYear "2020" @default.
- W4206956058 type Work @default.
- W4206956058 citedByCount "0" @default.
- W4206956058 crossrefType "journal-article" @default.
- W4206956058 hasAuthorship W4206956058A5029069762 @default.
- W4206956058 hasAuthorship W4206956058A5031637716 @default.
- W4206956058 hasAuthorship W4206956058A5075780670 @default.
- W4206956058 hasAuthorship W4206956058A9999999999 @default.
- W4206956058 hasConcept C10138342 @default.
- W4206956058 hasConcept C140781008 @default.
- W4206956058 hasConcept C144133560 @default.
- W4206956058 hasConcept C146897074 @default.
- W4206956058 hasConcept C151730666 @default.
- W4206956058 hasConcept C162853370 @default.
- W4206956058 hasConcept C17744445 @default.
- W4206956058 hasConcept C182306322 @default.
- W4206956058 hasConcept C192975520 @default.
- W4206956058 hasConcept C199539241 @default.
- W4206956058 hasConcept C23213687 @default.
- W4206956058 hasConcept C2776967331 @default.
- W4206956058 hasConcept C2779343474 @default.
- W4206956058 hasConcept C2780378061 @default.
- W4206956058 hasConcept C2781402841 @default.
- W4206956058 hasConcept C39453970 @default.
- W4206956058 hasConcept C48891531 @default.
- W4206956058 hasConcept C86803240 @default.
- W4206956058 hasConcept C93032411 @default.
- W4206956058 hasConcept C94625758 @default.
- W4206956058 hasConcept C98147612 @default.
- W4206956058 hasConcept C98716237 @default.
- W4206956058 hasConceptScore W4206956058C10138342 @default.
- W4206956058 hasConceptScore W4206956058C140781008 @default.
- W4206956058 hasConceptScore W4206956058C144133560 @default.
- W4206956058 hasConceptScore W4206956058C146897074 @default.
- W4206956058 hasConceptScore W4206956058C151730666 @default.
- W4206956058 hasConceptScore W4206956058C162853370 @default.
- W4206956058 hasConceptScore W4206956058C17744445 @default.
- W4206956058 hasConceptScore W4206956058C182306322 @default.
- W4206956058 hasConceptScore W4206956058C192975520 @default.
- W4206956058 hasConceptScore W4206956058C199539241 @default.
- W4206956058 hasConceptScore W4206956058C23213687 @default.
- W4206956058 hasConceptScore W4206956058C2776967331 @default.
- W4206956058 hasConceptScore W4206956058C2779343474 @default.
- W4206956058 hasConceptScore W4206956058C2780378061 @default.
- W4206956058 hasConceptScore W4206956058C2781402841 @default.
- W4206956058 hasConceptScore W4206956058C39453970 @default.
- W4206956058 hasConceptScore W4206956058C48891531 @default.
- W4206956058 hasConceptScore W4206956058C86803240 @default.
- W4206956058 hasConceptScore W4206956058C93032411 @default.
- W4206956058 hasConceptScore W4206956058C94625758 @default.
- W4206956058 hasConceptScore W4206956058C98147612 @default.
- W4206956058 hasConceptScore W4206956058C98716237 @default.
- W4206956058 hasLocation W42069560581 @default.
- W4206956058 hasOpenAccess W4206956058 @default.
- W4206956058 hasPrimaryLocation W42069560581 @default.
- W4206956058 hasRelatedWork W2016406111 @default.
- W4206956058 hasRelatedWork W2094077433 @default.
- W4206956058 hasRelatedWork W2121603791 @default.
- W4206956058 hasRelatedWork W2379892583 @default.
- W4206956058 hasRelatedWork W2461967249 @default.
- W4206956058 hasRelatedWork W3009129949 @default.
- W4206956058 hasRelatedWork W4233708079 @default.
- W4206956058 hasRelatedWork W4245745195 @default.
- W4206956058 hasRelatedWork W585519479 @default.
- W4206956058 hasRelatedWork W605448354 @default.
- W4206956058 isParatext "false" @default.
- W4206956058 isRetracted "false" @default.
- W4206956058 workType "article" @default.