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- W4210335664 abstract "Abstract Competition for all kinds of resources has started among the Ukrainian cities and first of all for human capital. Therefore, a proper strategic planning is the uppermost priority for local governments. In this paper, the vision and market segmentation of the adopted strategy for the socio-economic development of the Ukrainian city of Sumy is analysed using the comparative method and content analysis. It aims to demonstrate that the city marketing approach towards strategy creation helps to make the strategy more concrete and visible. Existing city marketing strategies of Helsinki, Whitehorse, and North Port were used for comparison." @default.
- W4210335664 created "2022-02-08" @default.
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- W4210335664 date "2021-12-01" @default.
- W4210335664 modified "2023-10-02" @default.
- W4210335664 title "Vision and Market Segmentation in Urban Strategy through Marketing Approach: A Case Study of Sumy City" @default.
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- W4210335664 doi "https://doi.org/10.2478/auseur-2021-0011" @default.
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