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- W4210406720 abstract "Part Introduction Philip Kotler, Philip Kotler Kellogg School of Management, Northwestern University, United StatesSearch for more papers by this author Philip Kotler, Philip Kotler Kellogg School of Management, Northwestern University, United StatesSearch for more papers by this author Book Editor(s):Subir Chowdhury, Subir Chowdhury ASI Consulting Group Livonia, Michigan, United StatesSearch for more papers by this author First published: 04 October 2004 https://doi.org/10.1002/9780470172223.part3 AboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinked InRedditWechat Next Generation Business Handbook: New Strategies from Tomorrow's Thought Leaders RelatedInformation" @default.
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- W4210406720 date "2004-10-04" @default.
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- W4210406720 title "Part Introduction" @default.
- W4210406720 doi "https://doi.org/10.1002/9780470172223.part3" @default.
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