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- W4210517758 abstract "Educator engagement with social media’s entrepreneurial and commercial facets has received limited scholarly attention. This conceptual paper defines and contextualizes the education influencer phenomenon in relation to literature on micro-celebrity, social media influencers, teacher social media use, teacher identity, and teacher entrepreneurship. Some educators use social media platforms to gain large audiences of followers, develop personal brands, and monetize their perceived influence. To illustrate the education influencer phenomenon, we provide empirical examples from our research. Education influencers can affect other educators’ practices, philosophies, and professional identities. We consider implications of the rise of education influencers and discuss future research avenues." @default.
- W4210517758 created "2022-02-08" @default.
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- W4210517758 date "2022-02-01" @default.
- W4210517758 modified "2023-10-17" @default.
- W4210517758 title "The education influencer: A new player in the educator professional landscape" @default.
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- W4210517758 doi "https://doi.org/10.1080/15391523.2022.2030267" @default.
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