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- W4210594565 abstract "Purpose This paper aims to unveil colonial racist elements related to the cases of racism in advertising judged by the Brazilian Council of Advertising Self-Regulation (Conar), from 1980 until 2020. Design/methodology/approach A qualitative critical and historical research was developed, based on a decolonial perspective, with the use of critical discourse analysis (CDA). Findings By analyzing such phenomenon, the present study can discuss how self-regulatory codes that are based on the International Chamber of Commerce (ICC) 1937 Code are not equipped to deal with racist issues. Originality/value Discussions that focus on how racial elements in advertising are treated by a regulatory agency are scarce. Despite the focus being on the Brazilian case, this phenomenon should not be understood as a particularity of this country, since problems related to racism in advertising in countries that also have ICC-type self-regulatory codes are frequent." @default.
- W4210594565 created "2022-02-08" @default.
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- W4210594565 date "2022-02-08" @default.
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- W4210594565 title "The 40 years of discourse on racism in the Brazilian advertising self-regulation system" @default.
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- W4210594565 doi "https://doi.org/10.1108/jcm-03-2021-4558" @default.
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