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• W4211219075 abstract "Free Access References and Bibliography Book Editor(s):James P. Catty, James P. CattySearch for more papers by this authorDita Vadron, Dita VadronSearch for more papers by this authorAndrea R. Isom, Andrea R. IsomSearch for more papers by this author First published: 02 January 2012 https://doi.org/10.1002/9781119204008.refs AboutPDFPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShareShare a linkShare onFacebookTwitterLinked InRedditWechat References and Bibliography Trademarks and Brands Aaker D. A. 1991. Managing Brand Equity: Capitalizing on the Value of a Brand Name. New York: The Free Press Ambler, T., and D. Riley. 2000. “ Marketing Metrics: A Review of Performance Measures in Use in the United Kingdom and Spain.” Draft paper sponsored by the Marketing Society, the Marketing Council, the Institute of Practitioners in Advertising, the Sales Promotion Consultants Association, the London Business School (LBS), and the Marketing Science Institute. Downloaded from the LBS Web site. www.lbs.lon.ac.uk/marketing. Ambler, T., and J. Roberts. 2005. Choosing Marketing Dashboard Metrics. London Business School, Centre for Marketing. No. 05-709. Barwise, P., C. Higson, A. Likierman, and P. Marsh. 1989. Accounting for Brands. London: London Business School and the Institute of Chartered Accountants in England and Wales. Birkin, M. 1996. “ Brand Valuation”. In Understanding Brands: By 10 People Who Do, ed. D. Cowley. London: Kogan Page. Blattberg, C., and J. Deighton. 1996. “Managing Marketing by the Customer Equity Test.” Harvard Business Review (July–August): 136– 141. Brealey, R. A., S. C. 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J. 1999a. “ Project Valuation Due Diligence: Advantages of the Australian System Using AusIMM's VALMIN Code 1998,” presented at the Prospectors and Developers Association of Canada/Canadian Bar Association 1999, Session: Australia—Validating the Valuation, Toronto, Canada, 14–17 March (Toronto: PDAC/CIM). Lawrence, M. J. 1999b. “Comment on Final Report of TSE/OSC Mining Standards Task Force.” AusIMM Bulletin, No. 4 (June): 40– 42. Lawrence, M. J. 1999c. “ Ethics, Liability and the AusIMM's Best Practice Codes,” presented at Proceedings Students and Young Professional Conference, “Challenging Our Industry for Change,” Perth, 7–11 July (Melbourne: Australasian Institute of Mining and Metallurgy). Lawrence, M. J. 1999d. “ The Globalisation of AusIMM's VALMIN Code,” in The Australasian Institute of Mining and Metallurgy Yearbook 1999–2000, pp. 30– 34 ( Melbourne: Australasian Institute of Mining and Metallurgy/Executive Media). Lawrence, M. 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MICA Seminar, Sydney, 12 April (Sydney: MICA). Lawrence, M. J. 2000e. “ History and Relevance of AusIMM's VALMIN Code 1981–2001,” in Mineral Asset Valuation Issues for the Next Millennium 2001 (VALMIN ‘01), No. 5/01, pp. 201– 205, Sydney, 25–26 October ( Melbourne: Australasian Institute of Mining and Metallurgy). Lawrence, M. J. 2001a. “ An Australian Perspective on Valuation Best Practice,” Preprint 01-203, SME Annual Meeting, Valuation Issues II, Standards and Regulation, Denver, Colorado, 27 February. Lawrence, M. J. 2001b. “International Accounting and Valuation Standards: A Threat or an Opportunity for AusIMM's VALMIN Code?” AusIMM Annual Review 2001–2002 (August): 49– 55. Lawrence, M. J. 2001c. “ An Outline of Market-Based Approaches for Mineral Asset Valuation Best Practice,” in Mineral Asset Valuation Issues for the Next Millennium 2001 (VALMIN ‘01), No. 5/01, pp. 115– 137, 25–26 October, Sydney ( Melbourne: Australasian Institute of Mining and Metallurgy). Lawrence, M. 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