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- W4212851962 abstract "Michelin’s success in globalization comes in part from being “French in France, Brazilian in Brazil and Chinese in China”, taking advantage of multi-party participation to achieve win–win solutions. Michelin is focusing on three areas in its expansion in China—sustainability in all areas, innovation-driven development, and expansion of domestic demand. Michelin’s core criteria—the well-being and development of people, the continuous growth of profits, and a positive contribution to the planet—are also in line with China’s goals." @default.
- W4212851962 created "2022-02-24" @default.
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- W4212851962 date "2022-01-01" @default.
- W4212851962 modified "2023-09-26" @default.
- W4212851962 title "Being Chinese in China to Ensure a Win–Win Solution: Michelin’s Goals for Development in China" @default.
- W4212851962 doi "https://doi.org/10.1007/978-981-16-8603-0_17" @default.
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