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- W4212888948 abstract "Purpose : Contemporary non-profit organizations must reach a variety of audiences in order to sustain themselves and must compel these audiences to take action on behalf of a specific cause. At the same time, past research has indicated that non- profit professionals often lack the necessary training and expertise to leverage digital technologies for effective communication. This research study explores how technical communicators can assist non-profits by helping them develop effective content strategies.<br/> Method : This report of research findings is based on an ongoing Participatory Action Research (PAR) project, which included a series of focus groups with representatives of thirteen different organizations as well as interventions with several other organizations. The goal has been to learn about and help improve non-profit content strategy in the community of Greenville, North Carolina.<br/> Results : We found that while non-profits do rely on a variety of media to fulfill their goals, they prefer pre-digital media. Our participants also defined audiences in a very loose manner, used content in a non-targeted way, and favored existing organizational processes over content strategy best practices.<br/> Conclusions : Ultimately, we provide several ways technical communicators can assist non-profits through low-cost or free consulting and the development of educational materials. We hope that fellow professionals will engage in this necessary work because non-profits in the United States form an important third sector of the economy that provides essential services to countless individuals." @default.
- W4212888948 created "2022-02-24" @default.
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- W4212888948 date "2022-02-08" @default.
- W4212888948 modified "2023-09-26" @default.
- W4212888948 title "Helping Content Strategy: What Technical Communicators Can Do for Non-Profits" @default.
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- W4212888948 doi "https://doi.org/10.55177/tc227091" @default.
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