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- W4212967620 abstract "This study attempted to describe the different Western images related to Dracula tourism, and the role Bran Castle tour guides have in the image formation process. This is accomplished by analyzing the contents of Western tourists’ travel blogs, and of qualitative interviews elicited from Bran Castle tour guides. The qualitative content analysis resulted in seven themes focused on historical and fictional images of the destination. The results show that the majority of Western bloggers visit Bran in search for Count Dracula; however, the Bran Castle tour guides focus on presenting the historical truth. The findings are discussed in terms of their relevance to the destination image formation literature and the concept of authenticity." @default.
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- W4212967620 date "2010-03-01" @default.
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- W4212967620 title "Dracula’s image in tourism: Western bloggers versus tour guides" @default.
- W4212967620 doi "https://doi.org/10.54055/ejtr.v3i1.42" @default.
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