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- W4213249481 abstract "Abstract Advertising is perhaps the most influential cultural and economic institution (Cortese 2008). Advertising has been credited with improving the quality of life for Americans, boosting the economy, and encouraging competition (Woods 1995). Yet it has also been blamed for subliminally urging people to purchase products and services that they do not need or even want, constructing false expectations, and adulterating language. The study of consumer behavior became recognized as a science in the late 1940s (Woods 1995). Since then, an impressive body of literature on target marketing, demographics, and social segmentation has emerged. Motivational research (i.e., the latent reasons why people buy particular brands of goods and services) developed in the 1950s, while greater indepth psychological research developed in the 1960s (Woods 1995). During the early years of consumer research, ethnic consumers were all but ignored. Instead, researchers were trying to tap into the “average American” – a label not applied to ethnic minority populations. Even while ethnic minority populations grew at a record pace, marketing researchers continued to overlook them. Now consumer research has indicated that blacks, for example, respond differently to advertising than whites (Hunter & Associates 1991)." @default.
- W4213249481 created "2022-02-24" @default.
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- W4213249481 date "2012-02-29" @default.
- W4213249481 modified "2023-09-26" @default.
- W4213249481 title "Advertising" @default.
- W4213249481 cites W4252202343 @default.
- W4213249481 doi "https://doi.org/10.1002/9780470670590.wbeog005" @default.
- W4213249481 hasPublicationYear "2012" @default.
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