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- W4213304795 endingPage "38" @default.
- W4213304795 startingPage "22" @default.
- W4213304795 abstract "To address the unsolved problem of the mechanism underlying the effect of big data analytics capabilities on competitive advantage and performance, this study combined quantitative and qualitative methods to test the examined framework. The results of 257 questionnaires from hotel marketing managers and 19 semistructured interviews, confirm that big data analytics capabilities develop from big data strategies and knowledge management and enhance competitive advantage and performance through sustainability marketing. Moreover, social media enhance sustainability marketing and competitive advantage and performance. The original findings of the current research contribute to the development of big data, sustainability marketing, and social media." @default.
- W4213304795 created "2022-02-24" @default.
- W4213304795 creator A5032016575 @default.
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- W4213304795 creator A5054810735 @default.
- W4213304795 creator A5067186419 @default.
- W4213304795 creator A5086221576 @default.
- W4213304795 date "2022-06-01" @default.
- W4213304795 modified "2023-10-11" @default.
- W4213304795 title "Role of big data capabilities in enhancing competitive advantage and performance in the hospitality sector: Knowledge-based dynamic capabilities view" @default.
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