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- W4214671723 endingPage "1023" @default.
- W4214671723 startingPage "1007" @default.
- W4214671723 abstract "Using the Resource Based View and Dynamic Capability theoretical lenses, this paper provides such a strategic treatise in exploring how the underlying dimensions of DMC can be understood within a higher-order DMC strategy and the influence of the latter upon the export performance of firms from an emerging market. The empirical findings drawn from a sample of 315 exporters representing eight industries from Bangladesh show that the DMC is a second-order latent construct consisting of four marketing capabilities: proactive market orientation, brand management capability, new product development capability, and customer relationship management capability. Additionally, this study identified three clusters of firms and showed that, among them, enthusiastic embracers—which are characterized by high levels of activity across marketing capabilities, such as proactive market orientation and brand management capability—achieve better performance." @default.
- W4214671723 created "2022-03-02" @default.
- W4214671723 creator A5012288082 @default.
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- W4214671723 creator A5048003681 @default.
- W4214671723 creator A5088246158 @default.
- W4214671723 date "2022-05-01" @default.
- W4214671723 modified "2023-10-14" @default.
- W4214671723 title "Constituents of dynamic marketing capability: Strategic fit and heterogeneity in export performance" @default.
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