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- W4214928045 abstract "The home improvement industry involves many different players, from lenders to manufacturers and retailers. Then there are the media such as consumer magazines, television shows, and web sites and blogs that instruct, entertain, and address our needs for an improved home. Do-it-yourself emerged in 1952 as a distinctive market and became a recognized fad by 1954. The rise of the home improvement market took decades, and involved a wide range of cultural and economic forces. This book argues that the home improvement industry emerged at a time of rising affluence and growing consumer debt, together with the emergence of home ownership as the dream of the “American” (not to mention the Canadian and the Australian) middle class. It offers a closely woven historical narrative of the industry and discusses how lumber dealers severed some of their established ties with the lumber trade, the general crisis in the building industry that emerged in the late 1920s, the postwar owner-building boom, and the emergence of the home improvement market in the 1950s." @default.
- W4214928045 created "2022-03-05" @default.
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- W4214928045 date "2012-01-01" @default.
- W4214928045 modified "2023-10-18" @default.
- W4214928045 title "Introduction" @default.
- W4214928045 doi "https://doi.org/10.7208/chicago/9780226317687.003.0001" @default.
- W4214928045 hasPublicationYear "2012" @default.
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