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- W42198260 abstract "When Alfred Korzybski (1958) formulated General Semantics, he envisioned training that, although simple in nature, would result in a and very beneficial structural and semantic change in the character and 'mental' capacities of a given individual. ... But absent enough training to bring about a of abstraction--an understanding that the word is neither the thing nor all of the thing--such remarkable transformation becomes intelligible (p. 411). One area in which a lack of such consciousness may be evident is the increasingly prevalent nature of communication in the political arena. Waisanen (2009) cites Comedy Central satirists Jon Stewart and Stephen Colbert as having particular popularity and impact (p. 120). Colbert has gained substantial notoriety outside the venue of his weekly network broadcast, with a highly criticized keynote address to the White House Correspondents' Dinner (Waisanen) and mixed-reaction testimony before a House committee studying migrant farm workers and illegal immigration (Hicken, 2011). Most recently, research has indicated persuasive effects from the intersection of Colbert's satirical message with the visual imagery he used on television (Newman, et al., 2012). Ironic communication can be an interesting area of study for General Semantics because it is an abstraction not only of specific words, but also of an entire context of meaning. In this essay, I initially propose to examine how irony has been treated in a survey of current scholarly literature in communication with an emphasis on the satire of Stephen Colbert. Next, I will review the mixed and often negative semantic reactions to Colbert's irony in public appearances. Finally, I will contend that General Semantics offers alternative and superior heuristic possibilities for a better understanding of the role of irony in human communication through application of the concepts of abstraction, indexing, and the structural differential in ways that may differ from tradition. If we accept Korzybski's basic principle of non-allness, finding that there is to be said about these concepts may give us new understandings of communication that can lead us toward useful semantic reactions and further insight into the role of context in consciousness of abstraction. Greene (2009) writes that theoretical analysis of irony in western civilization dates back at least to Plato's description of eiron, in which speakers use understatement and pretense of ignorance to expose flaws in the reasoning of another character. Yet hundreds of studies and theoretical musings since those times have failed to produce any single meaning of irony (p. 4). The author draws a distinction between the unstable irony of television's South Park cartoon series, in which there is an infinite negativity toward all ideas and structures, and the stable irony of Colbert, which subverts a specific ideology (contemporary conservatism) without complete rejection of politics (pp. 2-3). A semiotic examination of irony suggests a bi-paradigmatic view of irony, with contrasting signifiers within one signifier. With a postmodern perspective, the nature of the signification changes with the paradigm shift (Schuster, 2011, p. 360). Olson and Olsen (2004) critique the tendency to examine irony as a speaker--writer tactic and call for a more nuanced approach to listener-reader interpretations of irony (p. 24). They contend that a listener-reader emphasis would give greater emphasis to the pure persuasion, acknowledging the selective exposure available to message receivers and allowing scholars to examine the reception rather than the intent (p. 33). Waisanen (2011) studies the original Internet version of the Onion satirical news site and posits a theory of ironic iconicity, where mediated images construct iconic signs that appear to purely imitate referents regardless of whether that object actually exists (pp. …" @default.
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- W42198260 date "2013-01-01" @default.
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- W42198260 title "Meta-Indexing the Abstraction of Irony and the Structural Differential" @default.
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