Matches in SemOpenAlex for { <https://semopenalex.org/work/W4220712421> ?p ?o ?g. }
Showing items 1 to 94 of
94
with 100 items per page.
- W4220712421 endingPage "e049" @default.
- W4220712421 startingPage "e049" @default.
- W4220712421 abstract "E-commerce platforms have transformed the way we understand commerce today. In addition, given the effects of the confinement caused by the SARS-CoV-2 virus, these have been confirmed as the purchase option as they are not affected by closures due to their nature. Along with this, there has been an increase in the number of users of social networks, a fact that undoubtedly shows a change in the current trend of young people when it comes to consumption. This phenomenon where social networks emerge as a central element of communication is present in all advanced countries, and likewise in Spain, where this paper is focused. In this sense, positioning on social networks is an essential task, which is key to any company’s marketing strategy nowadays, above all, due to the link with young consumers. Based on this idea, the purpose of this article is to analyse the presence of Amazon, eBay and Aliexpress on social networks, specifically on Facebook and Instagram in Spain. To do so, a quantitative methodology based on massive data collection using the FanPage Karma tool is used. The results show that Aliexpress is the most influential B2C in Spain, while at the same time it reveals that posts on Facebook and Instagram that contain some kind of visual element, i.e., image or video, are the usual trend in the management of communication on these platforms, obviating the use of text." @default.
- W4220712421 created "2022-04-03" @default.
- W4220712421 creator A5024859048 @default.
- W4220712421 creator A5064813487 @default.
- W4220712421 date "2022-03-24" @default.
- W4220712421 modified "2023-09-26" @default.
- W4220712421 title "Amazon, AliExpress and eBay" @default.
- W4220712421 doi "https://doi.org/10.55234/edeij-1-2-049" @default.
- W4220712421 hasPublicationYear "2022" @default.
- W4220712421 type Work @default.
- W4220712421 citedByCount "0" @default.
- W4220712421 crossrefType "journal-article" @default.
- W4220712421 hasAuthorship W4220712421A5024859048 @default.
- W4220712421 hasAuthorship W4220712421A5064813487 @default.
- W4220712421 hasConcept C108827166 @default.
- W4220712421 hasConcept C111472728 @default.
- W4220712421 hasConcept C112698675 @default.
- W4220712421 hasConcept C127413603 @default.
- W4220712421 hasConcept C136764020 @default.
- W4220712421 hasConcept C138885662 @default.
- W4220712421 hasConcept C144024400 @default.
- W4220712421 hasConcept C144133560 @default.
- W4220712421 hasConcept C162853370 @default.
- W4220712421 hasConcept C166957645 @default.
- W4220712421 hasConcept C17744445 @default.
- W4220712421 hasConcept C187008535 @default.
- W4220712421 hasConcept C18903297 @default.
- W4220712421 hasConcept C199539241 @default.
- W4220712421 hasConcept C200288055 @default.
- W4220712421 hasConcept C201995342 @default.
- W4220712421 hasConcept C205649164 @default.
- W4220712421 hasConcept C26517878 @default.
- W4220712421 hasConcept C2780451532 @default.
- W4220712421 hasConcept C30772137 @default.
- W4220712421 hasConcept C36289849 @default.
- W4220712421 hasConcept C38652104 @default.
- W4220712421 hasConcept C41008148 @default.
- W4220712421 hasConcept C50335755 @default.
- W4220712421 hasConcept C518677369 @default.
- W4220712421 hasConcept C535291247 @default.
- W4220712421 hasConcept C547328371 @default.
- W4220712421 hasConcept C75699723 @default.
- W4220712421 hasConcept C78597825 @default.
- W4220712421 hasConcept C86803240 @default.
- W4220712421 hasConceptScore W4220712421C108827166 @default.
- W4220712421 hasConceptScore W4220712421C111472728 @default.
- W4220712421 hasConceptScore W4220712421C112698675 @default.
- W4220712421 hasConceptScore W4220712421C127413603 @default.
- W4220712421 hasConceptScore W4220712421C136764020 @default.
- W4220712421 hasConceptScore W4220712421C138885662 @default.
- W4220712421 hasConceptScore W4220712421C144024400 @default.
- W4220712421 hasConceptScore W4220712421C144133560 @default.
- W4220712421 hasConceptScore W4220712421C162853370 @default.
- W4220712421 hasConceptScore W4220712421C166957645 @default.
- W4220712421 hasConceptScore W4220712421C17744445 @default.
- W4220712421 hasConceptScore W4220712421C187008535 @default.
- W4220712421 hasConceptScore W4220712421C18903297 @default.
- W4220712421 hasConceptScore W4220712421C199539241 @default.
- W4220712421 hasConceptScore W4220712421C200288055 @default.
- W4220712421 hasConceptScore W4220712421C201995342 @default.
- W4220712421 hasConceptScore W4220712421C205649164 @default.
- W4220712421 hasConceptScore W4220712421C26517878 @default.
- W4220712421 hasConceptScore W4220712421C2780451532 @default.
- W4220712421 hasConceptScore W4220712421C30772137 @default.
- W4220712421 hasConceptScore W4220712421C36289849 @default.
- W4220712421 hasConceptScore W4220712421C38652104 @default.
- W4220712421 hasConceptScore W4220712421C41008148 @default.
- W4220712421 hasConceptScore W4220712421C50335755 @default.
- W4220712421 hasConceptScore W4220712421C518677369 @default.
- W4220712421 hasConceptScore W4220712421C535291247 @default.
- W4220712421 hasConceptScore W4220712421C547328371 @default.
- W4220712421 hasConceptScore W4220712421C75699723 @default.
- W4220712421 hasConceptScore W4220712421C78597825 @default.
- W4220712421 hasConceptScore W4220712421C86803240 @default.
- W4220712421 hasIssue "2" @default.
- W4220712421 hasLocation W42207124211 @default.
- W4220712421 hasOpenAccess W4220712421 @default.
- W4220712421 hasPrimaryLocation W42207124211 @default.
- W4220712421 hasRelatedWork W2007952098 @default.
- W4220712421 hasRelatedWork W2056871842 @default.
- W4220712421 hasRelatedWork W2519760744 @default.
- W4220712421 hasRelatedWork W2748952813 @default.
- W4220712421 hasRelatedWork W2982239794 @default.
- W4220712421 hasRelatedWork W3205409001 @default.
- W4220712421 hasRelatedWork W4210729226 @default.
- W4220712421 hasRelatedWork W4317528045 @default.
- W4220712421 hasRelatedWork W2767230200 @default.
- W4220712421 hasRelatedWork W2993423439 @default.
- W4220712421 hasVolume "1" @default.
- W4220712421 isParatext "false" @default.
- W4220712421 isRetracted "false" @default.
- W4220712421 workType "article" @default.