FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W4220783412> ?p ?o ?g. }

• W4220783412 abstract "Abstract. Since the outbreak of the corona virus outbreak, people are advised to stay at home and avoid traveling for anything that is not important. In times of crisis like this, Hotel X Purwakarta by Y has had a very significant impact, such as reduced visitor arrivals, reduced meeting activities at X Hotel and reduced employees. Seeing conditions that are very competitive every day it is increasingly difficult, so it requires a Public Relations in optimizing his duties. As well as assisting several activities that can attract customers' interest in the midst of a pandemic through social media. The purpose of this study was to determine the communication activities of X's hotel public relations through social media during the pandemic. The research methodology is qualitative with a case study approach. The paradigm used by Constructivism. Data collection techniques through online and offline interviews, field observations and documentation. The results of this study found that Public Relations communication activities by inviting journalists via Zoom Meeting, holding greetings with hotel guests and disseminating information via Instagram. Public Relations activities by providing free staycations to selected people or agencies (Influencers) and cross-marketing with several parties through tags on social media. The reason for using social media as a marketing strategy is because social media has the power to influence public opinion and create a positive/negative image of the parties it reports on and the great role of social media for the sustainability of an institution.&#x0D; Abstrak. Semenjak merebaknya wabah virus corona, masyarakat diimbau untuk tetap di rumah dan menghindari bepergian untuk sesuatu yang tidak penting. Pada saat kondisi krisis seperti ini, Hotel X Purwakarta by Y memperoleh dampak yang sangat signifikan seperti berkurangnya kedatangan pengunjung, kegiatan rapat yang sering dilaksanakan di Hotel X menjadi berkurang dan pengurangan karyawan. Melihat kondisi yang sangat kompetitif setiap harinya dirasa semakin sulit, sehingga memerlukan seorang Public Relations dalam mengoptimalisasikan tugasnya. Serta membantu beberapa aktivitas yang dapat menarik minat pelanggan ditengah pandemi melalui media sosial. Tujuan dari penelitian ini untuk mengetahui aktivitas komunikasi public relations hotel X melalui media social dimasa pandemic. Metodologi penelitian ini adalah Kualitatif dengan pendekatan studi kasus. Paradigma yang digunakan Konstruktivisme. Teknik pengumpulan data melalui wawancara online dan offline, observasi lapangan dan dokumentasi. Hasil penelitian ini ditemukan bahwa aktivitas komunikasi Public Relations dengan mengundang para wartawan via Zoom Meeting, mengadakan greeting dengan para tamu hotel serta penyebaran informasi melalui Instagram. Aktivitas Public Relations dengan memberikan staycation free kepada beberapa orang atau instansi yang terpilih (Influencer) serta melakukan cross market dengan beberapa pihak melalu Tag di media sosial. Alasan menggunakan media sosial sebagai strategi marketing karena media sosial memiliki kekuatan untuk mempengaruhi opini khalayak dan menimbulkan citra positif/negatif pihak-pihak yang diberitakannya dan peran media sosial yang besar bagi keberlangsungan suatu institusi." @default.
• W4220783412 created "2022-04-03" @default.
• W4220783412 creator A5012674823 @default.
• W4220783412 creator A5061717054 @default.
• W4220783412 date "2022-01-20" @default.
• W4220783412 modified "2023-10-05" @default.
• W4220783412 title "Aktivitas Public Relations Hotel Harper by Aston melalui Media Sosial di Masa Pandemi" @default.
• W4220783412 doi "https://doi.org/10.29313/bcspr.v2i1.1396" @default.
• W4220783412 hasPublicationYear "2022" @default.
• W4220783412 type Work @default.
• W4220783412 citedByCount "0" @default.
• W4220783412 crossrefType "journal-article" @default.
• W4220783412 hasAuthorship W4220783412A5012674823 @default.
• W4220783412 hasAuthorship W4220783412A5061717054 @default.
• W4220783412 hasBestOaLocation W42207834121 @default.
• W4220783412 hasConcept C112698675 @default.
• W4220783412 hasConcept C144024400 @default.
• W4220783412 hasConcept C144133560 @default.
• W4220783412 hasConcept C162853370 @default.
• W4220783412 hasConcept C17744445 @default.
• W4220783412 hasConcept C192975520 @default.
• W4220783412 hasConcept C199360897 @default.
• W4220783412 hasConcept C199539241 @default.
• W4220783412 hasConcept C26011011 @default.
• W4220783412 hasConcept C39549134 @default.
• W4220783412 hasConcept C41008148 @default.
• W4220783412 hasConcept C48947383 @default.
• W4220783412 hasConcept C518677369 @default.
• W4220783412 hasConcept C54649085 @default.
• W4220783412 hasConcept C56666940 @default.
• W4220783412 hasConcept C67037518 @default.
• W4220783412 hasConceptScore W4220783412C112698675 @default.
• W4220783412 hasConceptScore W4220783412C144024400 @default.
• W4220783412 hasConceptScore W4220783412C144133560 @default.
• W4220783412 hasConceptScore W4220783412C162853370 @default.
• W4220783412 hasConceptScore W4220783412C17744445 @default.
• W4220783412 hasConceptScore W4220783412C192975520 @default.
• W4220783412 hasConceptScore W4220783412C199360897 @default.
• W4220783412 hasConceptScore W4220783412C199539241 @default.
• W4220783412 hasConceptScore W4220783412C26011011 @default.
• W4220783412 hasConceptScore W4220783412C39549134 @default.
• W4220783412 hasConceptScore W4220783412C41008148 @default.
• W4220783412 hasConceptScore W4220783412C48947383 @default.
• W4220783412 hasConceptScore W4220783412C518677369 @default.
• W4220783412 hasConceptScore W4220783412C54649085 @default.
• W4220783412 hasConceptScore W4220783412C56666940 @default.
• W4220783412 hasConceptScore W4220783412C67037518 @default.
• W4220783412 hasIssue "1" @default.
• W4220783412 hasLocation W42207834121 @default.
• W4220783412 hasOpenAccess W4220783412 @default.
• W4220783412 hasPrimaryLocation W42207834121 @default.
• W4220783412 hasRelatedWork W2100832261 @default.
• W4220783412 hasRelatedWork W2172683953 @default.
• W4220783412 hasRelatedWork W2191687583 @default.
• W4220783412 hasRelatedWork W2201891250 @default.
• W4220783412 hasRelatedWork W2215519727 @default.
• W4220783412 hasRelatedWork W2324005526 @default.
• W4220783412 hasRelatedWork W2605807128 @default.
• W4220783412 hasRelatedWork W2748952813 @default.
• W4220783412 hasRelatedWork W3192243994 @default.
• W4220783412 hasRelatedWork W63903037 @default.
• W4220783412 hasVolume "2" @default.
• W4220783412 isParatext "false" @default.
• W4220783412 isRetracted "false" @default.
• W4220783412 workType "article" @default.