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- W4220796564 abstract "The pandemic has left students feeling unmotivated and missing class collaboration, resulting in an opportunity to create community. Creating community often occurs when eating food with others. Building upon the need to create community and to help marketing educators create a lesson that easily conveys the nuances of the consumer behavior buying process, this article describes an innovation that teaches the consumer buying process by demonstrating it through a need the class has (hunger) and ordering a pizza during the class period to satisfy the need. The innovation is related to course learning outcomes for a Marketing Principles or Consumer Behavior class and includes specific steps for implementation. Empirical evidence through actual and perceived learning using both qualitative and quantitative research supports the effectiveness of the innovation. Adaption tips guide implementation across formats, class size, and other applicable classes. Potential issues are anticipated and addressed to aid educators in first-time use of the innovation." @default.
- W4220796564 created "2022-04-03" @default.
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- W4220796564 date "2022-03-25" @default.
- W4220796564 modified "2023-09-27" @default.
- W4220796564 title "I WILL TAKE A LARGE VEGGIE PIZZA AND A LESSON ABOUT THE CONSUMER BUYING PROCESS" @default.
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- W4220796564 doi "https://doi.org/10.1080/10528008.2022.2053333" @default.
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