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- W4220887332 abstract "In response to a recent call to better understand the drivers of self-expressive consumption; this review examines the latest relevant research to identify two broad classes of benefits of self-expressive consumption. First are utilitarian benefits that result from cognitively-driven self-expressions intended to fulfill a consumer's need to create and maintain a self-identity. Second are hedonic benefits that result from the mere act of self-expression and make the consumption experience more fun and pleasurable. This discussion reflects a recent shift in how researchers conceptualize self-expression, from a behavioral mechanism to a basic human need. Moreover, the review highlights findings on various new forms of self-expressive consumption that now occur in the modern marketplace. This review thus offers insights into the positive elements of self-expressive consumption." @default.
- W4220887332 created "2022-04-03" @default.
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- W4220887332 date "2022-08-01" @default.
- W4220887332 modified "2023-10-16" @default.
- W4220887332 title "Why the drive: The utilitarian and hedonic benefits of self-expression through consumption" @default.
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- W4220887332 doi "https://doi.org/10.1016/j.copsyc.2022.101320" @default.
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