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• W4220992487 startingPage "234" @default.
• W4220992487 abstract "Purpose The study examines the role of attitude, perceived relative advantage and perceived risk on intention to participate in the sharing economy–based cab services in India. Further, it investigates the impact of intention to participate in the sharing economy on transformation expectations of consumers. Finally, the study tests the moderating role of materialism in the relationship between intention to participate in the sharing economy and transformation expectations of consumers. Design/methodology/approach This study used cross-sectional survey research design to collect data from 408 respondents through online questionnaire in India, an emerging market. The study analysed the data using structural equation modelling technique using IBM AMOS software. Findings The findings of the study suggest that perceived relative advantage and attitude influences the intention to participate in the sharing economy. Intention to participate in the sharing economy positively influences transformation expectations. Materialism moderates the relationship between intention to participate and transformation expectations of consumers. Research limitations/implications In a departure from previous studies, this study establishes that perceived risk may not be an important factor driving the intention to participate in the sharing economy. Further, it is among the first studies to establish the role of intention to participate in the sharing economy as a possible driver of transformation expectations. Practical implications The importance of transformation expectations can be communicated as an outcome to encourage participation in the sharing economy. Managers can highlight the relative advantages to promote participation in the sharing economy. Originality/value This study is probably the first attempt to understand the transformation expectations of consumers in the sharing economy. Further, the study tests the moderating role of materialism in the relationship between intention to participate and transformation expectation of consumers." @default.
• W4220992487 created "2022-04-03" @default.
• W4220992487 creator A5017380728 @default.
• W4220992487 creator A5029783148 @default.
• W4220992487 creator A5055395851 @default.
• W4220992487 date "2022-03-08" @default.
• W4220992487 modified "2023-10-16" @default.
• W4220992487 title "Cab-sharing services and transformation expectations of consumers: the moderating role of materialism" @default.
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