Matches in SemOpenAlex for { <https://semopenalex.org/work/W4221034231> ?p ?o ?g. }
Showing items 1 to 65 of
65
with 100 items per page.
- W4221034231 endingPage "191" @default.
- W4221034231 startingPage "180" @default.
- W4221034231 abstract "Influencer marketing, the process of examining, identifying, and supporting beauty influencers who communicate on behalf of the brand’s customers, is a trend in today’s digital world across various social media platforms, creating an opportunity for brands to market through social media influencers. To investigate the effectiveness of social media influencers in the cosmetics and skincare industry, the researchers conducted a quantitative analysis using Pearson Product Moment Correlation to examine and identify the effectiveness of social media influencers in the said industry on the purchase intention of Filipino consumers. This research is distinctive as it concentrates on the relatively emerging and fast-evolving cosmetic and skincare industry in the Philippine market. The absence of studies in the Philippines, where social media influencers play a vital role in a brand’s marketing and advertising efforts, is one element that distinguishes this study. The study has highlighted four main hypotheses. These factors include Trust, Perceived Credibility, Perceived Image, and Brand Attitude as the influencing factors for Generation Z Filipino consumers. Findings from the data gathered have shown that all the hypotheses generated a significant relationship and positive correlation toward purchase intention." @default.
- W4221034231 created "2022-04-03" @default.
- W4221034231 creator A5019474995 @default.
- W4221034231 creator A5029871055 @default.
- W4221034231 creator A5087128963 @default.
- W4221034231 date "2022-03-31" @default.
- W4221034231 modified "2023-09-25" @default.
- W4221034231 title "The Effectiveness of Social Media Influencers in the Cosmetic and Skincare Industry to the Purchase Intention of the Generation Z Filipinos" @default.
- W4221034231 doi "https://doi.org/10.32996/jbms.2022.4.2.14" @default.
- W4221034231 hasPublicationYear "2022" @default.
- W4221034231 type Work @default.
- W4221034231 citedByCount "0" @default.
- W4221034231 crossrefType "journal-article" @default.
- W4221034231 hasAuthorship W4221034231A5019474995 @default.
- W4221034231 hasAuthorship W4221034231A5029871055 @default.
- W4221034231 hasAuthorship W4221034231A5087128963 @default.
- W4221034231 hasBestOaLocation W42210342311 @default.
- W4221034231 hasConcept C112698675 @default.
- W4221034231 hasConcept C144133560 @default.
- W4221034231 hasConcept C162853370 @default.
- W4221034231 hasConcept C17744445 @default.
- W4221034231 hasConcept C192975520 @default.
- W4221034231 hasConcept C199539241 @default.
- W4221034231 hasConcept C2524010 @default.
- W4221034231 hasConcept C26011011 @default.
- W4221034231 hasConcept C2780224610 @default.
- W4221034231 hasConcept C2780620123 @default.
- W4221034231 hasConcept C33923547 @default.
- W4221034231 hasConcept C518677369 @default.
- W4221034231 hasConcept C54649085 @default.
- W4221034231 hasConcept C90673727 @default.
- W4221034231 hasConceptScore W4221034231C112698675 @default.
- W4221034231 hasConceptScore W4221034231C144133560 @default.
- W4221034231 hasConceptScore W4221034231C162853370 @default.
- W4221034231 hasConceptScore W4221034231C17744445 @default.
- W4221034231 hasConceptScore W4221034231C192975520 @default.
- W4221034231 hasConceptScore W4221034231C199539241 @default.
- W4221034231 hasConceptScore W4221034231C2524010 @default.
- W4221034231 hasConceptScore W4221034231C26011011 @default.
- W4221034231 hasConceptScore W4221034231C2780224610 @default.
- W4221034231 hasConceptScore W4221034231C2780620123 @default.
- W4221034231 hasConceptScore W4221034231C33923547 @default.
- W4221034231 hasConceptScore W4221034231C518677369 @default.
- W4221034231 hasConceptScore W4221034231C54649085 @default.
- W4221034231 hasConceptScore W4221034231C90673727 @default.
- W4221034231 hasIssue "2" @default.
- W4221034231 hasLocation W42210342311 @default.
- W4221034231 hasOpenAccess W4221034231 @default.
- W4221034231 hasPrimaryLocation W42210342311 @default.
- W4221034231 hasRelatedWork W2803549355 @default.
- W4221034231 hasRelatedWork W3032487220 @default.
- W4221034231 hasRelatedWork W3047180515 @default.
- W4221034231 hasRelatedWork W3089331029 @default.
- W4221034231 hasRelatedWork W3130154093 @default.
- W4221034231 hasRelatedWork W3210604460 @default.
- W4221034231 hasRelatedWork W4312069651 @default.
- W4221034231 hasRelatedWork W4313406788 @default.
- W4221034231 hasRelatedWork W4321613608 @default.
- W4221034231 hasRelatedWork W4376646943 @default.
- W4221034231 hasVolume "4" @default.
- W4221034231 isParatext "false" @default.
- W4221034231 isRetracted "false" @default.
- W4221034231 workType "article" @default.