Matches in SemOpenAlex for { <https://semopenalex.org/work/W4221048054> ?p ?o ?g. }
- W4221048054 endingPage "12" @default.
- W4221048054 startingPage "1" @default.
- W4221048054 abstract "The new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the objective of this research work is to design and validate a scale to measure Brand Personality in Tourist Destinations (BPTD). The results were structured in three phases. In the first phase, an exhaustive search of the bibliography and first version of the instrument were generated. Moreover, a panel of 12 professionals between academics and managers was held, who evaluated the features and content validation by a panel of 7 experts. In the second phase, data collection was carried out with the participation of 998 tourists. In the third phase, exploratory and confirmatory factor analysis was carried out, obtaining a KMO of 0.979 and a p-value of 0.000. The total explained variance of the 21 items grouped in three dimensions represents 87.27%. In the confirmatory analysis, χ2 = 921.57, p = 0.000, RMR = 0.069, GFI = 0.917, AGFI = 0.829, CFI = 0.980, TLI = 0.976, NFI = 0.975, IFI = 0.980 and RMSA = 0.065, with an appropriate internal consistency (performance: α = 0.984; social innovation α = 0.982; honesty α = 0.964). Composite reliability was CR &gt; 0.70 and convergent validity was AVE &gt; 0.5. In conclusion, the values imply an acceptable adjustment, for which the model is adequate, and the scale is valid to be applied in tourism." @default.
- W4221048054 created "2022-04-03" @default.
- W4221048054 creator A5017482711 @default.
- W4221048054 creator A5029881503 @default.
- W4221048054 creator A5029981650 @default.
- W4221048054 creator A5076552390 @default.
- W4221048054 date "2022-04-01" @default.
- W4221048054 modified "2023-10-03" @default.
- W4221048054 title "Design and validation of the Brand Personality Scale in Tourist Destinations" @default.
- W4221048054 cites W1530513461 @default.
- W4221048054 cites W1537220851 @default.
- W4221048054 cites W1709255391 @default.
- W4221048054 cites W1907977737 @default.
- W4221048054 cites W1934506504 @default.
- W4221048054 cites W1971973032 @default.
- W4221048054 cites W1972261352 @default.
- W4221048054 cites W1974099431 @default.
- W4221048054 cites W1978155736 @default.
- W4221048054 cites W1982106915 @default.
- W4221048054 cites W1982868744 @default.
- W4221048054 cites W1991623719 @default.
- W4221048054 cites W1993760488 @default.
- W4221048054 cites W2001114555 @default.
- W4221048054 cites W2001190246 @default.
- W4221048054 cites W2006832418 @default.
- W4221048054 cites W2012356696 @default.
- W4221048054 cites W2013849778 @default.
- W4221048054 cites W2016887775 @default.
- W4221048054 cites W2017924221 @default.
- W4221048054 cites W2024374089 @default.
- W4221048054 cites W2026449597 @default.
- W4221048054 cites W2030374117 @default.
- W4221048054 cites W2036734412 @default.
- W4221048054 cites W2040911634 @default.
- W4221048054 cites W2051292147 @default.
- W4221048054 cites W2054347393 @default.
- W4221048054 cites W2059853130 @default.
- W4221048054 cites W2063474059 @default.
- W4221048054 cites W2066292311 @default.
- W4221048054 cites W2071930458 @default.
- W4221048054 cites W2079954490 @default.
- W4221048054 cites W2097305682 @default.
- W4221048054 cites W2113833762 @default.
- W4221048054 cites W2115612291 @default.
- W4221048054 cites W2119710877 @default.
- W4221048054 cites W2131942188 @default.
- W4221048054 cites W2139951843 @default.
- W4221048054 cites W2146456356 @default.
- W4221048054 cites W2152492177 @default.
- W4221048054 cites W2160172778 @default.
- W4221048054 cites W2160274695 @default.
- W4221048054 cites W2220295200 @default.
- W4221048054 cites W2325222717 @default.
- W4221048054 cites W23416013 @default.
- W4221048054 cites W2394822655 @default.
- W4221048054 cites W2399559323 @default.
- W4221048054 cites W2512928895 @default.
- W4221048054 cites W2516594703 @default.
- W4221048054 cites W2525692481 @default.
- W4221048054 cites W2621144412 @default.
- W4221048054 cites W2622006327 @default.
- W4221048054 cites W2625122212 @default.
- W4221048054 cites W2734507185 @default.
- W4221048054 cites W2785838026 @default.
- W4221048054 cites W2797888535 @default.
- W4221048054 cites W2808346255 @default.
- W4221048054 cites W2900369240 @default.
- W4221048054 cites W2913776791 @default.
- W4221048054 cites W2917759040 @default.
- W4221048054 cites W2943502187 @default.
- W4221048054 cites W2946537639 @default.
- W4221048054 cites W2955649116 @default.
- W4221048054 cites W2969265009 @default.
- W4221048054 cites W2972262086 @default.
- W4221048054 cites W2972425120 @default.
- W4221048054 cites W3005227778 @default.
- W4221048054 cites W3034356986 @default.
- W4221048054 cites W3080140727 @default.
- W4221048054 cites W3112477030 @default.
- W4221048054 cites W3121590070 @default.
- W4221048054 cites W3121822553 @default.
- W4221048054 cites W3166409372 @default.
- W4221048054 cites W3195708362 @default.
- W4221048054 cites W4226283350 @default.
- W4221048054 cites W4245535890 @default.
- W4221048054 doi "https://doi.org/10.21511/im.18(2).2022.01" @default.
- W4221048054 hasPublicationYear "2022" @default.
- W4221048054 type Work @default.
- W4221048054 citedByCount "1" @default.
- W4221048054 countsByYear W42210480542023 @default.
- W4221048054 crossrefType "journal-article" @default.
- W4221048054 hasAuthorship W4221048054A5017482711 @default.
- W4221048054 hasAuthorship W4221048054A5029881503 @default.
- W4221048054 hasAuthorship W4221048054A5029981650 @default.
- W4221048054 hasAuthorship W4221048054A5076552390 @default.
- W4221048054 hasBestOaLocation W42210480541 @default.
- W4221048054 hasConcept C105795698 @default.
- W4221048054 hasConcept C121244757 @default.