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- W4221127686 endingPage "102992" @default.
- W4221127686 startingPage "102992" @default.
- W4221127686 abstract "A critical issue faced by marketing practitioners today is orchestrating strategies that provide a smooth consumer experience in an omni-channel environment. The extant literature offers limited guidance on managing the consumer journey in an omni-channel environment across different retail types. Using the S–O-R framework as its basis, this study generates novel insights by examining how different types of retailers influence consumer perceptions of channel integration (CPCI) as well as consumer empowerment, trust, satisfaction, and patronage intention. Data from 736 consumers was collected using purposive sampling to target those who interact with retailers from high-end specialty stores, department stores, and hypermarkets. The data was then analysed using partial least squares structural equation modelling (PLS-SEM). We find that consumers from high-end specialty stores, hypermarkets, and department stores have different perceptions when patronising the omni-channel retail business. The implications of the study are discussed and suggestions for future research are presented." @default.
- W4221127686 created "2022-04-03" @default.
- W4221127686 creator A5008149764 @default.
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- W4221127686 creator A5020977692 @default.
- W4221127686 creator A5028206189 @default.
- W4221127686 date "2022-07-01" @default.
- W4221127686 modified "2023-10-06" @default.
- W4221127686 title "Does retail type matter? Consumer responses to channel integration in omni-channel retailing" @default.
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