Matches in SemOpenAlex for { <https://semopenalex.org/work/W4223422963> ?p ?o ?g. }
Showing items 1 to 54 of
54
with 100 items per page.
- W4223422963 endingPage "60" @default.
- W4223422963 startingPage "48" @default.
- W4223422963 abstract "New consumption patterns highlight the importance of personalisation in products and services; thus, market segmentation is the only way to properly reach customers. Small market segments and a targeted planning strategy may be undertaken for a precise market position to be effectively achieved. This case study aims to reveal the importance of market segmentation, targeting and positioning in the airline industry showcasing Singapore Airlines Group. By analysing such an important airline group, this case study focuses on customer services in detail, to develop a deeper understanding of strategic segmentation and the design of customer personas." @default.
- W4223422963 created "2022-04-14" @default.
- W4223422963 creator A5007642544 @default.
- W4223422963 creator A5031962081 @default.
- W4223422963 creator A5090765176 @default.
- W4223422963 date "2022-04-13" @default.
- W4223422963 modified "2023-10-16" @default.
- W4223422963 title "Effective airline market segmentation" @default.
- W4223422963 doi "https://doi.org/10.4324/9781003182856-7" @default.
- W4223422963 hasPublicationYear "2022" @default.
- W4223422963 type Work @default.
- W4223422963 citedByCount "0" @default.
- W4223422963 crossrefType "book-chapter" @default.
- W4223422963 hasAuthorship W4223422963A5007642544 @default.
- W4223422963 hasAuthorship W4223422963A5031962081 @default.
- W4223422963 hasAuthorship W4223422963A5090765176 @default.
- W4223422963 hasConcept C10138342 @default.
- W4223422963 hasConcept C125308379 @default.
- W4223422963 hasConcept C144133560 @default.
- W4223422963 hasConcept C154945302 @default.
- W4223422963 hasConcept C162853370 @default.
- W4223422963 hasConcept C183003079 @default.
- W4223422963 hasConcept C198082294 @default.
- W4223422963 hasConcept C40700 @default.
- W4223422963 hasConcept C41008148 @default.
- W4223422963 hasConcept C89600930 @default.
- W4223422963 hasConceptScore W4223422963C10138342 @default.
- W4223422963 hasConceptScore W4223422963C125308379 @default.
- W4223422963 hasConceptScore W4223422963C144133560 @default.
- W4223422963 hasConceptScore W4223422963C154945302 @default.
- W4223422963 hasConceptScore W4223422963C162853370 @default.
- W4223422963 hasConceptScore W4223422963C183003079 @default.
- W4223422963 hasConceptScore W4223422963C198082294 @default.
- W4223422963 hasConceptScore W4223422963C40700 @default.
- W4223422963 hasConceptScore W4223422963C41008148 @default.
- W4223422963 hasConceptScore W4223422963C89600930 @default.
- W4223422963 hasLocation W42234229631 @default.
- W4223422963 hasOpenAccess W4223422963 @default.
- W4223422963 hasPrimaryLocation W42234229631 @default.
- W4223422963 hasRelatedWork W10176994 @default.
- W4223422963 hasRelatedWork W1235582 @default.
- W4223422963 hasRelatedWork W13816361 @default.
- W4223422963 hasRelatedWork W24279652 @default.
- W4223422963 hasRelatedWork W26401261 @default.
- W4223422963 hasRelatedWork W27916699 @default.
- W4223422963 hasRelatedWork W423903 @default.
- W4223422963 hasRelatedWork W67131 @default.
- W4223422963 hasRelatedWork W814004 @default.
- W4223422963 hasRelatedWork W34452413 @default.
- W4223422963 isParatext "false" @default.
- W4223422963 isRetracted "false" @default.
- W4223422963 workType "book-chapter" @default.