Matches in SemOpenAlex for { <https://semopenalex.org/work/W4223891542> ?p ?o ?g. }
Showing items 1 to 88 of
88
with 100 items per page.
- W4223891542 endingPage "708" @default.
- W4223891542 startingPage "689" @default.
- W4223891542 abstract "In direct marketing, companies use sales campaigns to target their customers with personalized product offers. The effectiveness of direct marketing greatly depends on the assignment of customers to campaigns. In this paper, we consider a real-world planning problem of a major telecommunications company that assigns its customers to individual activities of its direct marketing campaigns. Various side constraints, such as budgets and sales targets, must be met. Conflict constraints ensure that individual customers are not assigned too frequently to similar activities. Related problems have been addressed in the literature; however, none of the existing approaches cover all the side constraints considered here. To close this gap, we develop a matheuristic that employs a new decomposition strategy to cope with the large number of conflict constraints in typical problem instances. In a computational experiment, we compare the performance of the proposed matheuristic to the performance of two mixed-binary linear programs on a test set that includes large-scale real-world instances. The matheuristic derives near-optimal solutions in short running times for small- to medium-sized instances and scales to instances of practical size comprising millions of customers and hundreds of activities. The deployment of the matheuristic at the company has considerably increased the overall effectiveness of its direct marketing campaigns." @default.
- W4223891542 created "2022-04-19" @default.
- W4223891542 creator A5004410149 @default.
- W4223891542 creator A5048741564 @default.
- W4223891542 creator A5072687277 @default.
- W4223891542 date "2023-01-01" @default.
- W4223891542 modified "2023-10-17" @default.
- W4223891542 title "A matheuristic for a customer assignment problem in direct marketing" @default.
- W4223891542 cites W1996755671 @default.
- W4223891542 cites W1999657958 @default.
- W4223891542 cites W2000840218 @default.
- W4223891542 cites W2001912652 @default.
- W4223891542 cites W2032290963 @default.
- W4223891542 cites W2035829215 @default.
- W4223891542 cites W2053992629 @default.
- W4223891542 cites W2055435231 @default.
- W4223891542 cites W2116007667 @default.
- W4223891542 cites W2116638623 @default.
- W4223891542 cites W2124475618 @default.
- W4223891542 cites W2149454052 @default.
- W4223891542 cites W2162108814 @default.
- W4223891542 cites W2295453237 @default.
- W4223891542 cites W2406141840 @default.
- W4223891542 cites W2522962692 @default.
- W4223891542 cites W2562695409 @default.
- W4223891542 cites W2563011108 @default.
- W4223891542 cites W2620796999 @default.
- W4223891542 cites W2917868367 @default.
- W4223891542 cites W2955615757 @default.
- W4223891542 cites W3015781022 @default.
- W4223891542 cites W3035434998 @default.
- W4223891542 cites W3045117486 @default.
- W4223891542 cites W3126580133 @default.
- W4223891542 cites W4234381320 @default.
- W4223891542 cites W4236384091 @default.
- W4223891542 doi "https://doi.org/10.1016/j.ejor.2022.04.009" @default.
- W4223891542 hasPublicationYear "2023" @default.
- W4223891542 type Work @default.
- W4223891542 citedByCount "1" @default.
- W4223891542 countsByYear W42238915422023 @default.
- W4223891542 crossrefType "journal-article" @default.
- W4223891542 hasAuthorship W4223891542A5004410149 @default.
- W4223891542 hasAuthorship W4223891542A5048741564 @default.
- W4223891542 hasAuthorship W4223891542A5072687277 @default.
- W4223891542 hasBestOaLocation W42238915422 @default.
- W4223891542 hasConcept C105339364 @default.
- W4223891542 hasConcept C111919701 @default.
- W4223891542 hasConcept C144133560 @default.
- W4223891542 hasConcept C162853370 @default.
- W4223891542 hasConcept C177264268 @default.
- W4223891542 hasConcept C199360897 @default.
- W4223891542 hasConcept C2524010 @default.
- W4223891542 hasConcept C33923547 @default.
- W4223891542 hasConcept C41008148 @default.
- W4223891542 hasConcept C536005652 @default.
- W4223891542 hasConcept C90673727 @default.
- W4223891542 hasConceptScore W4223891542C105339364 @default.
- W4223891542 hasConceptScore W4223891542C111919701 @default.
- W4223891542 hasConceptScore W4223891542C144133560 @default.
- W4223891542 hasConceptScore W4223891542C162853370 @default.
- W4223891542 hasConceptScore W4223891542C177264268 @default.
- W4223891542 hasConceptScore W4223891542C199360897 @default.
- W4223891542 hasConceptScore W4223891542C2524010 @default.
- W4223891542 hasConceptScore W4223891542C33923547 @default.
- W4223891542 hasConceptScore W4223891542C41008148 @default.
- W4223891542 hasConceptScore W4223891542C536005652 @default.
- W4223891542 hasConceptScore W4223891542C90673727 @default.
- W4223891542 hasIssue "2" @default.
- W4223891542 hasLocation W42238915421 @default.
- W4223891542 hasLocation W42238915422 @default.
- W4223891542 hasOpenAccess W4223891542 @default.
- W4223891542 hasPrimaryLocation W42238915421 @default.
- W4223891542 hasRelatedWork W2071501281 @default.
- W4223891542 hasRelatedWork W2369811061 @default.
- W4223891542 hasRelatedWork W2566006169 @default.
- W4223891542 hasRelatedWork W2770234245 @default.
- W4223891542 hasRelatedWork W2987774938 @default.
- W4223891542 hasRelatedWork W3089997100 @default.
- W4223891542 hasRelatedWork W3113927638 @default.
- W4223891542 hasRelatedWork W4229499248 @default.
- W4223891542 hasRelatedWork W4378874356 @default.
- W4223891542 hasRelatedWork W632915154 @default.
- W4223891542 hasVolume "304" @default.
- W4223891542 isParatext "false" @default.
- W4223891542 isRetracted "false" @default.
- W4223891542 workType "article" @default.