Matches in SemOpenAlex for { <https://semopenalex.org/work/W4223999955> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W4223999955 endingPage "100" @default.
- W4223999955 startingPage "92" @default.
- W4223999955 abstract "Today, leading foreign and domestic pharmaceutical companies are aware of the importance of using socially oriented tools of marketing communication to achieve economic stability, strengthen competitive positions and form a positive image at the pharmaceutical market. Aim. To study PR-technologies used by domestic pharmaceutical companies as part of the implementation of the concept of socially oriented marketing in the global COVID-19 pandemic. Materials and methods. The methods of logical and meaningful problem formation, desk marketing research, the content analysis of publications in scientific and practice-oriented medical and pharmaceutical literature were used in the work. Results and discussion. The issues of social responsibility of pharmaceutical industry enterprises as a key factor in the successful development of companies under the conditions of coronavirus infection have been highlighted. The specificityhas been considered, and the features of modern PR-tools of pharmaceutical companies have been determined. The Internet resources play an important role among them. The content analysis of the web-sites of the TOP-5 major manufacturers of drugs at the pharmaceutical market of Ukraine has been conducted; the social responsibility areas and the main PR-technologies have been analyzed. Conclusions. It has been found that the leading domestic pharmaceutical companies take an active public position and constantly implement various social programs aimed at supporting the society welfare, especially in the conditions of the COVID-19 pandemic. The information content of the sites of the enterprises under study fully reflects the activities of companies in the field of public relations on the principles of openness, relevance, reliability and social responsibility. Considerable attention is paid to the quality, safety and availability of pharmaceutical products and the provision ofappropriate assistance to healthcare institutions in the fight against COVID-19." @default.
- W4223999955 created "2022-04-19" @default.
- W4223999955 creator A5007229190 @default.
- W4223999955 creator A5011973747 @default.
- W4223999955 creator A5059058035 @default.
- W4223999955 date "2022-02-07" @default.
- W4223999955 modified "2023-09-30" @default.
- W4223999955 title "Analysis of the use of PR-technologies by domestic pharmaceutical enterprises in the implementation of socially oriented marketing in the conditions of the global COVID-19 pandemic" @default.
- W4223999955 doi "https://doi.org/10.24959/nphj.22.71" @default.
- W4223999955 hasPublicationYear "2022" @default.
- W4223999955 type Work @default.
- W4223999955 citedByCount "0" @default.
- W4223999955 crossrefType "journal-article" @default.
- W4223999955 hasAuthorship W4223999955A5007229190 @default.
- W4223999955 hasAuthorship W4223999955A5011973747 @default.
- W4223999955 hasAuthorship W4223999955A5059058035 @default.
- W4223999955 hasBestOaLocation W42239999551 @default.
- W4223999955 hasConcept C10138342 @default.
- W4223999955 hasConcept C142724271 @default.
- W4223999955 hasConcept C144133560 @default.
- W4223999955 hasConcept C150903083 @default.
- W4223999955 hasConcept C15744967 @default.
- W4223999955 hasConcept C158154518 @default.
- W4223999955 hasConcept C162853370 @default.
- W4223999955 hasConcept C17744445 @default.
- W4223999955 hasConcept C198082294 @default.
- W4223999955 hasConcept C199539241 @default.
- W4223999955 hasConcept C2779134260 @default.
- W4223999955 hasConcept C2779652045 @default.
- W4223999955 hasConcept C3008058167 @default.
- W4223999955 hasConcept C39549134 @default.
- W4223999955 hasConcept C524204448 @default.
- W4223999955 hasConcept C71924100 @default.
- W4223999955 hasConcept C77805123 @default.
- W4223999955 hasConcept C84976871 @default.
- W4223999955 hasConcept C86803240 @default.
- W4223999955 hasConcept C89623803 @default.
- W4223999955 hasConceptScore W4223999955C10138342 @default.
- W4223999955 hasConceptScore W4223999955C142724271 @default.
- W4223999955 hasConceptScore W4223999955C144133560 @default.
- W4223999955 hasConceptScore W4223999955C150903083 @default.
- W4223999955 hasConceptScore W4223999955C15744967 @default.
- W4223999955 hasConceptScore W4223999955C158154518 @default.
- W4223999955 hasConceptScore W4223999955C162853370 @default.
- W4223999955 hasConceptScore W4223999955C17744445 @default.
- W4223999955 hasConceptScore W4223999955C198082294 @default.
- W4223999955 hasConceptScore W4223999955C199539241 @default.
- W4223999955 hasConceptScore W4223999955C2779134260 @default.
- W4223999955 hasConceptScore W4223999955C2779652045 @default.
- W4223999955 hasConceptScore W4223999955C3008058167 @default.
- W4223999955 hasConceptScore W4223999955C39549134 @default.
- W4223999955 hasConceptScore W4223999955C524204448 @default.
- W4223999955 hasConceptScore W4223999955C71924100 @default.
- W4223999955 hasConceptScore W4223999955C77805123 @default.
- W4223999955 hasConceptScore W4223999955C84976871 @default.
- W4223999955 hasConceptScore W4223999955C86803240 @default.
- W4223999955 hasConceptScore W4223999955C89623803 @default.
- W4223999955 hasIssue "1" @default.
- W4223999955 hasLocation W42239999551 @default.
- W4223999955 hasOpenAccess W4223999955 @default.
- W4223999955 hasPrimaryLocation W42239999551 @default.
- W4223999955 hasRelatedWork W1582037258 @default.
- W4223999955 hasRelatedWork W1593850931 @default.
- W4223999955 hasRelatedWork W1978505276 @default.
- W4223999955 hasRelatedWork W2036304562 @default.
- W4223999955 hasRelatedWork W2045006843 @default.
- W4223999955 hasRelatedWork W2303245571 @default.
- W4223999955 hasRelatedWork W2789773347 @default.
- W4223999955 hasRelatedWork W2895407564 @default.
- W4223999955 hasRelatedWork W3132716659 @default.
- W4223999955 hasRelatedWork W4206036160 @default.
- W4223999955 hasVolume "103" @default.
- W4223999955 isParatext "false" @default.
- W4223999955 isRetracted "false" @default.
- W4223999955 workType "article" @default.