Matches in SemOpenAlex for { <https://semopenalex.org/work/W4224255767> ?p ?o ?g. }
- W4224255767 endingPage "84" @default.
- W4224255767 startingPage "72" @default.
- W4224255767 abstract "For the last decade, the Korean beauty market has skyrocketed in terms of sales. Despite differences in usage steps, culture, and geography, Korean beauty products are the fastest-growing market segment in Indonesia. In addition, they are aimed primarily at millennial consumers. Therefore, this study looked at the effect of the brand-consumer relationship on the experience of Korean beauty products in Indonesia. The research sample consisted of millennial female users. As a result, 255 valid responses were obtained. Using SEM Lisrel, the study revealed that all study hypotheses were accepted. All the variables had a significant influence on each other. Notably, brand commitment had the strongest impact, and it was significantly related to and contributed more to brand love. The contribution of this brand-consumer relationship stems from the fact that brand commitment is more consistent in achieving brand love than brand experience. Furthermore, it was found that brand experience is more subjective, resulting in irrational consumer behavior toward brand love." @default.
- W4224255767 created "2022-04-26" @default.
- W4224255767 creator A5022423221 @default.
- W4224255767 creator A5037244550 @default.
- W4224255767 creator A5057748457 @default.
- W4224255767 creator A5069978058 @default.
- W4224255767 date "2022-04-22" @default.
- W4224255767 modified "2023-09-25" @default.
- W4224255767 title "Brand-consumer relationship of female millennials toward K-beauty" @default.
- W4224255767 cites W1496121877 @default.
- W4224255767 cites W1498462939 @default.
- W4224255767 cites W1577960680 @default.
- W4224255767 cites W1614992295 @default.
- W4224255767 cites W1624904642 @default.
- W4224255767 cites W1867874437 @default.
- W4224255767 cites W1919249005 @default.
- W4224255767 cites W1966398426 @default.
- W4224255767 cites W1970380220 @default.
- W4224255767 cites W1972696648 @default.
- W4224255767 cites W1975545056 @default.
- W4224255767 cites W1977276329 @default.
- W4224255767 cites W2015041537 @default.
- W4224255767 cites W2015714264 @default.
- W4224255767 cites W2029937544 @default.
- W4224255767 cites W2037408586 @default.
- W4224255767 cites W2038339047 @default.
- W4224255767 cites W2047361420 @default.
- W4224255767 cites W2058800714 @default.
- W4224255767 cites W2063001092 @default.
- W4224255767 cites W2069809895 @default.
- W4224255767 cites W2071873183 @default.
- W4224255767 cites W2076389556 @default.
- W4224255767 cites W2080664284 @default.
- W4224255767 cites W2082896646 @default.
- W4224255767 cites W2089186889 @default.
- W4224255767 cites W2090520684 @default.
- W4224255767 cites W2100698006 @default.
- W4224255767 cites W2116986118 @default.
- W4224255767 cites W2130711665 @default.
- W4224255767 cites W2159540584 @default.
- W4224255767 cites W2162135496 @default.
- W4224255767 cites W2167135393 @default.
- W4224255767 cites W2224120702 @default.
- W4224255767 cites W2268427489 @default.
- W4224255767 cites W2323330803 @default.
- W4224255767 cites W2327036399 @default.
- W4224255767 cites W2521804250 @default.
- W4224255767 cites W2611104190 @default.
- W4224255767 cites W2750358049 @default.
- W4224255767 cites W2753140789 @default.
- W4224255767 cites W2754307495 @default.
- W4224255767 cites W2768257812 @default.
- W4224255767 cites W2770206831 @default.
- W4224255767 cites W2784046114 @default.
- W4224255767 cites W2788015951 @default.
- W4224255767 cites W2788826182 @default.
- W4224255767 cites W2799425574 @default.
- W4224255767 cites W2808153898 @default.
- W4224255767 cites W2905752560 @default.
- W4224255767 cites W2921267785 @default.
- W4224255767 cites W2944634567 @default.
- W4224255767 cites W2953706594 @default.
- W4224255767 cites W3028136463 @default.
- W4224255767 cites W3045743942 @default.
- W4224255767 cites W3109214993 @default.
- W4224255767 cites W3121956467 @default.
- W4224255767 cites W3121958491 @default.
- W4224255767 cites W3122517124 @default.
- W4224255767 cites W3124394317 @default.
- W4224255767 cites W3124903500 @default.
- W4224255767 cites W4246909570 @default.
- W4224255767 cites W4255798239 @default.
- W4224255767 cites W4291214035 @default.
- W4224255767 doi "https://doi.org/10.21511/im.18(2).2022.07" @default.
- W4224255767 hasPublicationYear "2022" @default.
- W4224255767 type Work @default.
- W4224255767 citedByCount "0" @default.
- W4224255767 crossrefType "journal-article" @default.
- W4224255767 hasAuthorship W4224255767A5022423221 @default.
- W4224255767 hasAuthorship W4224255767A5037244550 @default.
- W4224255767 hasAuthorship W4224255767A5057748457 @default.
- W4224255767 hasAuthorship W4224255767A5069978058 @default.
- W4224255767 hasBestOaLocation W42242557671 @default.
- W4224255767 hasConcept C105795698 @default.
- W4224255767 hasConcept C107038049 @default.
- W4224255767 hasConcept C112698675 @default.
- W4224255767 hasConcept C119002697 @default.
- W4224255767 hasConcept C142362112 @default.
- W4224255767 hasConcept C144133560 @default.
- W4224255767 hasConcept C15744967 @default.
- W4224255767 hasConcept C162853370 @default.
- W4224255767 hasConcept C185592680 @default.
- W4224255767 hasConcept C198531522 @default.
- W4224255767 hasConcept C205971072 @default.
- W4224255767 hasConcept C2780620123 @default.
- W4224255767 hasConcept C33923547 @default.
- W4224255767 hasConcept C43617362 @default.
- W4224255767 hasConcept C57375061 @default.