Matches in SemOpenAlex for { <https://semopenalex.org/work/W4224277788> ?p ?o ?g. }
- W4224277788 endingPage "4894" @default.
- W4224277788 startingPage "4894" @default.
- W4224277788 abstract "COVID-19 has impacted economic and social conditions around the globe. In a post-pandemic world, the labor models have been shifting in favor of working from home and shopping toward online purchasing through mobile devices. The pandemic has, in addition to disrupting the world economy, triggered changes in consumer behavior that require a rethinking of marketing efforts from the consumer's perspective and a fundamental shift in branding strategies and managerial thinking. This paper expanded the understanding of the mobile consumer behavior of Generation Z consumers in China by examining the changes in their behavior in response to the pandemic. We used a structural equation model (SEM) to show that, in mobile shopping, the hedonic experience has played an essential role in signaling brand conspicuousness and product aesthetics, in turn promoting brand identity and associated behavioral reactions. The paper concludes with a discussion of the implications of these changes for branding identity and brand management." @default.
- W4224277788 created "2022-04-26" @default.
- W4224277788 creator A5030440991 @default.
- W4224277788 creator A5075546198 @default.
- W4224277788 date "2022-04-18" @default.
- W4224277788 modified "2023-09-26" @default.
- W4224277788 title "Mobile Shopping during COVID-19: The Effect of Hedonic Experience on Brand Conspicuousness, Brand Identity and Associated Behavior" @default.
- W4224277788 cites W1170970399 @default.
- W4224277788 cites W1574745717 @default.
- W4224277788 cites W1980306700 @default.
- W4224277788 cites W1981177549 @default.
- W4224277788 cites W1982562184 @default.
- W4224277788 cites W1983024403 @default.
- W4224277788 cites W1992395607 @default.
- W4224277788 cites W1995526344 @default.
- W4224277788 cites W1997500416 @default.
- W4224277788 cites W2012435098 @default.
- W4224277788 cites W2012662491 @default.
- W4224277788 cites W2016813894 @default.
- W4224277788 cites W2023836995 @default.
- W4224277788 cites W2030580389 @default.
- W4224277788 cites W2034776129 @default.
- W4224277788 cites W2036034187 @default.
- W4224277788 cites W2036807896 @default.
- W4224277788 cites W2046475026 @default.
- W4224277788 cites W2053180270 @default.
- W4224277788 cites W2059368615 @default.
- W4224277788 cites W2062581021 @default.
- W4224277788 cites W2063290660 @default.
- W4224277788 cites W2071028072 @default.
- W4224277788 cites W2071535931 @default.
- W4224277788 cites W2071885157 @default.
- W4224277788 cites W2092756864 @default.
- W4224277788 cites W2094598600 @default.
- W4224277788 cites W2099697766 @default.
- W4224277788 cites W2106901357 @default.
- W4224277788 cites W2108848207 @default.
- W4224277788 cites W2112336372 @default.
- W4224277788 cites W2124563089 @default.
- W4224277788 cites W2170476811 @default.
- W4224277788 cites W2296310439 @default.
- W4224277788 cites W2331171826 @default.
- W4224277788 cites W2467209159 @default.
- W4224277788 cites W2536589584 @default.
- W4224277788 cites W2587168045 @default.
- W4224277788 cites W2622112001 @default.
- W4224277788 cites W2760818174 @default.
- W4224277788 cites W2774565065 @default.
- W4224277788 cites W2794791852 @default.
- W4224277788 cites W2884640562 @default.
- W4224277788 cites W2901537076 @default.
- W4224277788 cites W2922385310 @default.
- W4224277788 cites W2947308631 @default.
- W4224277788 cites W2971198601 @default.
- W4224277788 cites W2989556595 @default.
- W4224277788 cites W2995996517 @default.
- W4224277788 cites W3020001640 @default.
- W4224277788 cites W3021368621 @default.
- W4224277788 cites W3028352916 @default.
- W4224277788 cites W3034087259 @default.
- W4224277788 cites W3086058256 @default.
- W4224277788 cites W3104826901 @default.
- W4224277788 cites W3112540260 @default.
- W4224277788 cites W3122386001 @default.
- W4224277788 cites W3123847460 @default.
- W4224277788 cites W3124362634 @default.
- W4224277788 cites W3124768374 @default.
- W4224277788 cites W3126088754 @default.
- W4224277788 cites W3139287123 @default.
- W4224277788 cites W3178737237 @default.
- W4224277788 cites W3208518980 @default.
- W4224277788 cites W4230235206 @default.
- W4224277788 cites W4232591329 @default.
- W4224277788 cites W4256173697 @default.
- W4224277788 cites W4376999654 @default.
- W4224277788 doi "https://doi.org/10.3390/ijerph19084894" @default.
- W4224277788 hasPubMedId "https://pubmed.ncbi.nlm.nih.gov/35457759" @default.
- W4224277788 hasPublicationYear "2022" @default.
- W4224277788 type Work @default.
- W4224277788 citedByCount "2" @default.
- W4224277788 countsByYear W42242777882022 @default.
- W4224277788 countsByYear W42242777882023 @default.
- W4224277788 crossrefType "journal-article" @default.
- W4224277788 hasAuthorship W4224277788A5030440991 @default.
- W4224277788 hasAuthorship W4224277788A5075546198 @default.
- W4224277788 hasBestOaLocation W42242777881 @default.
- W4224277788 hasConcept C105795698 @default.
- W4224277788 hasConcept C107038049 @default.
- W4224277788 hasConcept C112698675 @default.
- W4224277788 hasConcept C12713177 @default.
- W4224277788 hasConcept C138885662 @default.
- W4224277788 hasConcept C142724271 @default.
- W4224277788 hasConcept C144133560 @default.
- W4224277788 hasConcept C154945302 @default.
- W4224277788 hasConcept C15744967 @default.
- W4224277788 hasConcept C162853370 @default.
- W4224277788 hasConcept C169760540 @default.
- W4224277788 hasConcept C23213687 @default.