Matches in SemOpenAlex for { <https://semopenalex.org/work/W4224303987> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W4224303987 endingPage "012027" @default.
- W4224303987 startingPage "012027" @default.
- W4224303987 abstract "Abstract Brand activism is one of the organizational initiative practices voluntarily conducted to promote social, economic, environmental, and cultural issues which are considered as important matter and have wide impact for society aligned with the company’s vision and mission. Recently, this kind of activity mostly carried on social media as public sphere which becomes media communication, such as campaign to reduce plastic wastes conducted by The Body Shop Indonesia as effort to reduce environmental disaster and climate change impact. In this research, the researcher focused on the #BringBackOurBottle campaign carried by The Body Shop Indonesia by identifying messages through content visualization on Instagram account @thebodyshopindo.impact. Furthermore, the research used qualitative content for both photo and video post with hashtag #BringBackOurBottle. The research finding emphasized on two main messages within the content #BringBackOurBottle; the first, plastic threat for survival and the second is the drive for sustainable living. Besides, this research also showed that brands have power to create the consumer’s behaviour; it can encourage the consumers to participate in taking care of the environment through the program they continue to campaign." @default.
- W4224303987 created "2022-04-26" @default.
- W4224303987 creator A5010632545 @default.
- W4224303987 creator A5023043066 @default.
- W4224303987 creator A5075492189 @default.
- W4224303987 date "2022-04-01" @default.
- W4224303987 modified "2023-09-25" @default.
- W4224303987 title "Brand activism on the digital public sphere: campaign content analysis of #BringBackOurBottle on Instagram" @default.
- W4224303987 cites W1965858356 @default.
- W4224303987 cites W2013774223 @default.
- W4224303987 cites W2403600955 @default.
- W4224303987 cites W2782340118 @default.
- W4224303987 cites W2805267761 @default.
- W4224303987 cites W2905092055 @default.
- W4224303987 cites W2914055395 @default.
- W4224303987 cites W2944878590 @default.
- W4224303987 cites W2989910654 @default.
- W4224303987 cites W3041195630 @default.
- W4224303987 cites W3041880985 @default.
- W4224303987 cites W3087333805 @default.
- W4224303987 doi "https://doi.org/10.1088/1755-1315/1016/1/012027" @default.
- W4224303987 hasPublicationYear "2022" @default.
- W4224303987 type Work @default.
- W4224303987 citedByCount "0" @default.
- W4224303987 crossrefType "journal-article" @default.
- W4224303987 hasAuthorship W4224303987A5010632545 @default.
- W4224303987 hasAuthorship W4224303987A5023043066 @default.
- W4224303987 hasAuthorship W4224303987A5075492189 @default.
- W4224303987 hasBestOaLocation W42243039871 @default.
- W4224303987 hasConcept C112698675 @default.
- W4224303987 hasConcept C144024400 @default.
- W4224303987 hasConcept C144133560 @default.
- W4224303987 hasConcept C162446236 @default.
- W4224303987 hasConcept C17632256 @default.
- W4224303987 hasConcept C17744445 @default.
- W4224303987 hasConcept C190248442 @default.
- W4224303987 hasConcept C199539241 @default.
- W4224303987 hasConcept C2779610281 @default.
- W4224303987 hasConcept C2910968140 @default.
- W4224303987 hasConcept C36289849 @default.
- W4224303987 hasConcept C39549134 @default.
- W4224303987 hasConcept C518677369 @default.
- W4224303987 hasConcept C94625758 @default.
- W4224303987 hasConceptScore W4224303987C112698675 @default.
- W4224303987 hasConceptScore W4224303987C144024400 @default.
- W4224303987 hasConceptScore W4224303987C144133560 @default.
- W4224303987 hasConceptScore W4224303987C162446236 @default.
- W4224303987 hasConceptScore W4224303987C17632256 @default.
- W4224303987 hasConceptScore W4224303987C17744445 @default.
- W4224303987 hasConceptScore W4224303987C190248442 @default.
- W4224303987 hasConceptScore W4224303987C199539241 @default.
- W4224303987 hasConceptScore W4224303987C2779610281 @default.
- W4224303987 hasConceptScore W4224303987C2910968140 @default.
- W4224303987 hasConceptScore W4224303987C36289849 @default.
- W4224303987 hasConceptScore W4224303987C39549134 @default.
- W4224303987 hasConceptScore W4224303987C518677369 @default.
- W4224303987 hasConceptScore W4224303987C94625758 @default.
- W4224303987 hasIssue "1" @default.
- W4224303987 hasLocation W42243039871 @default.
- W4224303987 hasOpenAccess W4224303987 @default.
- W4224303987 hasPrimaryLocation W42243039871 @default.
- W4224303987 hasRelatedWork W2215519727 @default.
- W4224303987 hasRelatedWork W2484059215 @default.
- W4224303987 hasRelatedWork W2748952813 @default.
- W4224303987 hasRelatedWork W2897285595 @default.
- W4224303987 hasRelatedWork W2906711435 @default.
- W4224303987 hasRelatedWork W2908961744 @default.
- W4224303987 hasRelatedWork W2997066099 @default.
- W4224303987 hasRelatedWork W4253677792 @default.
- W4224303987 hasRelatedWork W4320020490 @default.
- W4224303987 hasRelatedWork W4360953588 @default.
- W4224303987 hasVolume "1016" @default.
- W4224303987 isParatext "false" @default.
- W4224303987 isRetracted "false" @default.
- W4224303987 workType "article" @default.