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- W4225317671 abstract "Customer buying decision has always been a popular research subject. However, there are very few studies dedicated to community-based enterprises’ customers. Therefore, this article aims to identify the significant factors that affect community-based enterprises’ customer buying decisions. The data collected from a community-based project called One Tambon One Product project’s customers were analyzed by exploratory factor analysis and revealed five main groups of significant factors. This article also proposes some practical implications for community-based enterprise and the policymakers regarding the community-based enterprise." @default.
- W4225317671 created "2022-05-05" @default.
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- W4225317671 date "2022-03-23" @default.
- W4225317671 modified "2023-09-27" @default.
- W4225317671 title "Factors Affecting Community-based Enterprises’ Customers Buying Decision: A Case Study of Chiang Rai OTOP Project" @default.
- W4225317671 doi "https://doi.org/10.1109/dasa54658.2022.9764961" @default.
- W4225317671 hasPublicationYear "2022" @default.
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