Matches in SemOpenAlex for { <https://semopenalex.org/work/W4225518668> ?p ?o ?g. }
Showing items 1 to 69 of
69
with 100 items per page.
- W4225518668 endingPage "594" @default.
- W4225518668 startingPage "580" @default.
- W4225518668 abstract "This paper develops a duopoly model in which two free video platforms compete for two groups of users, i.e., viewers and advertisers. We investigate video platforms’ value-added service (VAS) investment strategies and ad pricing strategies under a situation where only one platform invests in value-added service for viewers. The results reveal that: 1) When marginal cost increases, the investment platform’s VAS level and ad price first remain constant and then decrease; the non-investment platform’s ad price first remains constant and then increases. 2) The impacts of the positive effect of viewers on the two platforms’ VAS levels and ad prices are related to the marginal cost. 3) The investment platform’s ad price is higher than the non-investment platform’s. 4) The investment platform’s ad price is higher in the situation with investment than in the situation without investment." @default.
- W4225518668 created "2022-05-05" @default.
- W4225518668 creator A5014738513 @default.
- W4225518668 creator A5058637832 @default.
- W4225518668 date "2022-01-01" @default.
- W4225518668 modified "2023-10-14" @default.
- W4225518668 title "Video Platforms’ Value-Added Service Investment Strategies for Viewers and Ad Pricing Strategies" @default.
- W4225518668 doi "https://doi.org/10.4236/me.2022.134031" @default.
- W4225518668 hasPublicationYear "2022" @default.
- W4225518668 type Work @default.
- W4225518668 citedByCount "0" @default.
- W4225518668 crossrefType "journal-article" @default.
- W4225518668 hasAuthorship W4225518668A5014738513 @default.
- W4225518668 hasAuthorship W4225518668A5058637832 @default.
- W4225518668 hasBestOaLocation W42255186681 @default.
- W4225518668 hasConcept C117410459 @default.
- W4225518668 hasConcept C119857082 @default.
- W4225518668 hasConcept C144133560 @default.
- W4225518668 hasConcept C162324750 @default.
- W4225518668 hasConcept C162853370 @default.
- W4225518668 hasConcept C16520705 @default.
- W4225518668 hasConcept C175444787 @default.
- W4225518668 hasConcept C17744445 @default.
- W4225518668 hasConcept C180456769 @default.
- W4225518668 hasConcept C199539241 @default.
- W4225518668 hasConcept C27548731 @default.
- W4225518668 hasConcept C2776291640 @default.
- W4225518668 hasConcept C2780378061 @default.
- W4225518668 hasConcept C40700 @default.
- W4225518668 hasConcept C41008148 @default.
- W4225518668 hasConcept C66887028 @default.
- W4225518668 hasConcept C94625758 @default.
- W4225518668 hasConceptScore W4225518668C117410459 @default.
- W4225518668 hasConceptScore W4225518668C119857082 @default.
- W4225518668 hasConceptScore W4225518668C144133560 @default.
- W4225518668 hasConceptScore W4225518668C162324750 @default.
- W4225518668 hasConceptScore W4225518668C162853370 @default.
- W4225518668 hasConceptScore W4225518668C16520705 @default.
- W4225518668 hasConceptScore W4225518668C175444787 @default.
- W4225518668 hasConceptScore W4225518668C17744445 @default.
- W4225518668 hasConceptScore W4225518668C180456769 @default.
- W4225518668 hasConceptScore W4225518668C199539241 @default.
- W4225518668 hasConceptScore W4225518668C27548731 @default.
- W4225518668 hasConceptScore W4225518668C2776291640 @default.
- W4225518668 hasConceptScore W4225518668C2780378061 @default.
- W4225518668 hasConceptScore W4225518668C40700 @default.
- W4225518668 hasConceptScore W4225518668C41008148 @default.
- W4225518668 hasConceptScore W4225518668C66887028 @default.
- W4225518668 hasConceptScore W4225518668C94625758 @default.
- W4225518668 hasIssue "04" @default.
- W4225518668 hasLocation W42255186681 @default.
- W4225518668 hasOpenAccess W4225518668 @default.
- W4225518668 hasPrimaryLocation W42255186681 @default.
- W4225518668 hasRelatedWork W2001541871 @default.
- W4225518668 hasRelatedWork W2098834231 @default.
- W4225518668 hasRelatedWork W2155814248 @default.
- W4225518668 hasRelatedWork W2318387455 @default.
- W4225518668 hasRelatedWork W2342957034 @default.
- W4225518668 hasRelatedWork W2784978774 @default.
- W4225518668 hasRelatedWork W2907478325 @default.
- W4225518668 hasRelatedWork W3197883361 @default.
- W4225518668 hasRelatedWork W4225518668 @default.
- W4225518668 hasRelatedWork W4225769536 @default.
- W4225518668 hasVolume "13" @default.
- W4225518668 isParatext "false" @default.
- W4225518668 isRetracted "false" @default.
- W4225518668 workType "article" @default.