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- W4225570466 abstract "The usage of mobile banking (m-banking) services is becoming ubiquitous as it is an economical means of delivering banking services. This research proposes 08 critical m-banking service quality dimensions based on systematic review of literature and discussion with expert. A relatively new and efficacious multi-criteria decision-making approach named best worst method (BWM) has been applied to assess and prioritise m-banking service quality dimensions. Results of the study exhibited “reliability and security” as the most critical determinant of m-banking service quality. Findings of the study will be fruitful for both the industry and academics. It will apprise m-banking service providers about critical service quality dimensions that require due emphasis for attaining competitive advantage." @default.
- W4225570466 created "2022-05-05" @default.
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- W4225570466 date "2022-01-01" @default.
- W4225570466 modified "2023-10-16" @default.
- W4225570466 title "Assessing Mobile Banking Service Quality Dimensions Using Multi-Criteria Decision Making" @default.
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- W4225570466 doi "https://doi.org/10.1007/978-981-19-0357-1_12" @default.
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