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- W4226061272 abstract "This study aims to review studies regarding the impact the of online video on students’ choice of academic major in general. The researcher used Uses and Gratifications Theory as conceptual background of the study. The researcher employed experimental approach to measure the uses and gratifications to student’s major college choices, using online video. Results showed that students gratify certain needs while searching for college-related information through online videos. These needs involved: Participation in discussions, interactions with other students, sharing academic information and to understand the academic concepts. Moreover, it also plays a key role to motivate the students, boosting their interest in watching videos on YouTube, Facebook and use these more frequently than other social network sites. Besides, Video Content (video effect, sound effect, music, live videos, and animation) are important factors that influence their decisions for the selection of college majors. Therefore, the findings of the surveyed studies will assist the scholars in pursuing their future studies." @default.
- W4226061272 created "2022-05-05" @default.
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- W4226061272 date "2022-01-01" @default.
- W4226061272 modified "2023-09-28" @default.
- W4226061272 title "Applying the Uses and Gratifications Theory to College Major Choice Using Social Networks Online Video" @default.
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- W4226061272 doi "https://doi.org/10.1007/978-3-031-03918-8_33" @default.
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