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- W4226085203 abstract "Building on personal experience, this chapter discusses brand co-creation in relation to three brands that operate in different business contexts: Habbo Hotel, Pixable and jovoto. The chapter presents methods and processes adopted for creating opportunities for co-creation in the case of each brand; challenges that have been encountered during each process; and outcomes of co-creation. The author concludes by sharing general learnings he has generated through his involvement in different co-creation projects." @default.
- W4226085203 created "2022-05-05" @default.
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- W4226085203 date "2022-01-01" @default.
- W4226085203 modified "2023-09-23" @default.
- W4226085203 title "Turning lead into gold: from weighty consumer feedback to co-creation" @default.
- W4226085203 doi "https://doi.org/10.4337/9781839105425.00040" @default.
- W4226085203 hasPublicationYear "2022" @default.
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