Matches in SemOpenAlex for { <https://semopenalex.org/work/W4226179426> ?p ?o ?g. }
Showing items 1 to 79 of
79
with 100 items per page.
- W4226179426 abstract "The competition of cosmetics industry in Indonesia are getting fierce since there are so many brands that emerges from local to foreign cosmetics brand so the effort to lead the market must be made even harder. In order to survive this fierce competition, nowadays local cosmetic marketers try to market their product in many ways and online channel is one of the way company uses to deliver their marketing message. Female Daily Network YouTube channel is an account that provides various information and review about many cosmetic products that have launched in Indonesia and many local cosmetics product are have been reviewed there and the online credible review is believed can leads consumer purchase intention. This research aims to identify the factors that influence viewers purchase intention of local cosmetic products and analyze the decision process of viewers to buy local cosmetic products upon the value of communication perceived from watching Video-Sharing Review on Female Daily Network Youtube Channel. This study explores factors (number of views, likes, comment, and replies, perceived credibility, perceived video characteristics, perceived usefulness, attitude toward purchase, and purchase intention. The data was collected through semi structured interview and online questionnaire and analyzed by open coding and CB-SEM to assess the relationship between the factors. The result indicates that perceived video characteristics, perceived usefulness, and attitude toward purchase are influencing customers’ purchase decision. The finding of this research is expected to improve Female Daily Network YouTube channel as the marketing strategy for local cosmetics products in Indonesia." @default.
- W4226179426 created "2022-05-05" @default.
- W4226179426 creator A5023976329 @default.
- W4226179426 creator A5041417721 @default.
- W4226179426 creator A5056630881 @default.
- W4226179426 creator A5070333587 @default.
- W4226179426 creator A5091808577 @default.
- W4226179426 date "2021-12-31" @default.
- W4226179426 modified "2023-10-18" @default.
- W4226179426 title "The Influence of Local Cosmetics Video-Sharing Review on Female Daily Network Youtube Channel towards Viewers Purchase Intention" @default.
- W4226179426 doi "https://doi.org/10.24940/theijbm/2021/v9/i12/bm2112-024" @default.
- W4226179426 hasPublicationYear "2021" @default.
- W4226179426 type Work @default.
- W4226179426 citedByCount "0" @default.
- W4226179426 crossrefType "journal-article" @default.
- W4226179426 hasAuthorship W4226179426A5023976329 @default.
- W4226179426 hasAuthorship W4226179426A5041417721 @default.
- W4226179426 hasAuthorship W4226179426A5056630881 @default.
- W4226179426 hasAuthorship W4226179426A5070333587 @default.
- W4226179426 hasAuthorship W4226179426A5091808577 @default.
- W4226179426 hasBestOaLocation W42261794261 @default.
- W4226179426 hasConcept C10138342 @default.
- W4226179426 hasConcept C112698675 @default.
- W4226179426 hasConcept C127162648 @default.
- W4226179426 hasConcept C142724271 @default.
- W4226179426 hasConcept C144133560 @default.
- W4226179426 hasConcept C162853370 @default.
- W4226179426 hasConcept C17744445 @default.
- W4226179426 hasConcept C182306322 @default.
- W4226179426 hasConcept C18903297 @default.
- W4226179426 hasConcept C199539241 @default.
- W4226179426 hasConcept C2524010 @default.
- W4226179426 hasConcept C2779717098 @default.
- W4226179426 hasConcept C2780224610 @default.
- W4226179426 hasConcept C33923547 @default.
- W4226179426 hasConcept C41008148 @default.
- W4226179426 hasConcept C71924100 @default.
- W4226179426 hasConcept C76155785 @default.
- W4226179426 hasConcept C86803240 @default.
- W4226179426 hasConcept C90673727 @default.
- W4226179426 hasConcept C91306197 @default.
- W4226179426 hasConceptScore W4226179426C10138342 @default.
- W4226179426 hasConceptScore W4226179426C112698675 @default.
- W4226179426 hasConceptScore W4226179426C127162648 @default.
- W4226179426 hasConceptScore W4226179426C142724271 @default.
- W4226179426 hasConceptScore W4226179426C144133560 @default.
- W4226179426 hasConceptScore W4226179426C162853370 @default.
- W4226179426 hasConceptScore W4226179426C17744445 @default.
- W4226179426 hasConceptScore W4226179426C182306322 @default.
- W4226179426 hasConceptScore W4226179426C18903297 @default.
- W4226179426 hasConceptScore W4226179426C199539241 @default.
- W4226179426 hasConceptScore W4226179426C2524010 @default.
- W4226179426 hasConceptScore W4226179426C2779717098 @default.
- W4226179426 hasConceptScore W4226179426C2780224610 @default.
- W4226179426 hasConceptScore W4226179426C33923547 @default.
- W4226179426 hasConceptScore W4226179426C41008148 @default.
- W4226179426 hasConceptScore W4226179426C71924100 @default.
- W4226179426 hasConceptScore W4226179426C76155785 @default.
- W4226179426 hasConceptScore W4226179426C86803240 @default.
- W4226179426 hasConceptScore W4226179426C90673727 @default.
- W4226179426 hasConceptScore W4226179426C91306197 @default.
- W4226179426 hasIssue "12" @default.
- W4226179426 hasLocation W42261794261 @default.
- W4226179426 hasOpenAccess W4226179426 @default.
- W4226179426 hasPrimaryLocation W42261794261 @default.
- W4226179426 hasRelatedWork W2302539187 @default.
- W4226179426 hasRelatedWork W2330402144 @default.
- W4226179426 hasRelatedWork W281246900 @default.
- W4226179426 hasRelatedWork W2942310706 @default.
- W4226179426 hasRelatedWork W2966465206 @default.
- W4226179426 hasRelatedWork W3125094761 @default.
- W4226179426 hasRelatedWork W3181897941 @default.
- W4226179426 hasRelatedWork W4283715373 @default.
- W4226179426 hasRelatedWork W4317373428 @default.
- W4226179426 hasRelatedWork W94270268 @default.
- W4226179426 hasVolume "9" @default.
- W4226179426 isParatext "false" @default.
- W4226179426 isRetracted "false" @default.
- W4226179426 workType "article" @default.