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- W4226337910 abstract "The sports event organisers have rapidly adopted digital technologies (i.e., live streaming) in order to maintain virtual fans’ attendances and engagement in the unprecedented times of the Covid-19 crisis. The Sports Live Streaming Platforms (SLSPs) have taken center stage in broadcasting sporting events. However, the value co-creation process in the SLSPs is not clearly understood. In this paper, we aim to unpack the value co-creation process in SLSPs. A case study with China Sport, one of the most representative SLSPs in China, involving 20 in-depth semi-structured interviews was conducted. The study identified 4 types of viewers (professional player viewers, super fans viewers, room managers, and ordinary fans viewers) according to their watching intention and interactive frequency in the SLSPs. The findings show that viewers’ values are co-created by both actors (platform, streamers, other viewers, and players)’ contributions and viewers’ own engagement behaviours. This study extended theoretically the boundary of value co-creation into the context of sport live streaming platforms. Our findings help SLSPs managers and decision makers understand the viewers’ segmentation, and the process to encourage value co-creation interactions between actors and streamers so as to facilitate viewers’ continual usage." @default.
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- W4226337910 date "2022-01-01" @default.
- W4226337910 modified "2023-10-16" @default.
- W4226337910 title "Sporting Resilience During Covid-19: The Value Co-creation Process on Sport Live-Streaming Platforms" @default.
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- W4226337910 doi "https://doi.org/10.1007/978-981-19-1464-5_6" @default.
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