Matches in SemOpenAlex for { <https://semopenalex.org/work/W4226422433> ?p ?o ?g. }
- W4226422433 endingPage "283" @default.
- W4226422433 startingPage "268" @default.
- W4226422433 abstract "Social media (SM) are one of the marketing tools growing in importance with increasing digitalisation. Companies use marketing to increase interest in their services or reach new customers. Therefore, SM can help companies access a new international market. The aim of this paper is to determine the impact of SM as a marketing strategy tool to gain a new market in the process of internationalisation of SMEs in the countries of Visegrad Four. The paper also evaluates differences in SM approaches according to the selected factors. To obtain relevant data, Tomas Bata University in Zlín organised empirical research in 2019-2020. The online form of the questionnaire was distributed among randomly selected SMEs. In total, 1,585 managers’ responses were analysed. The t-test was performed to compare means and the chi-square test was used to assess differences between variables. Data analysis was performed with SPSS 23 software. A statistically significant difference was found in the perception of the impact of SM on business performance. No statistically significant differences were shown in the case of SM use and the relation to internationalisation." @default.
- W4226422433 created "2022-05-05" @default.
- W4226422433 creator A5033134218 @default.
- W4226422433 creator A5065566491 @default.
- W4226422433 creator A5067934194 @default.
- W4226422433 date "2022-01-01" @default.
- W4226422433 modified "2023-09-25" @default.
- W4226422433 title "The impact of social media use on the internationalisation of SMEs" @default.
- W4226422433 cites W1596452301 @default.
- W4226422433 cites W1928703711 @default.
- W4226422433 cites W1942787307 @default.
- W4226422433 cites W1964187566 @default.
- W4226422433 cites W1966227608 @default.
- W4226422433 cites W2019591674 @default.
- W4226422433 cites W2131711545 @default.
- W4226422433 cites W2140805794 @default.
- W4226422433 cites W2161795696 @default.
- W4226422433 cites W2166233995 @default.
- W4226422433 cites W2177000305 @default.
- W4226422433 cites W2180141230 @default.
- W4226422433 cites W2229051148 @default.
- W4226422433 cites W2281680188 @default.
- W4226422433 cites W2324566909 @default.
- W4226422433 cites W2346713234 @default.
- W4226422433 cites W2468423681 @default.
- W4226422433 cites W2496962947 @default.
- W4226422433 cites W2508723947 @default.
- W4226422433 cites W2536738367 @default.
- W4226422433 cites W2607214377 @default.
- W4226422433 cites W2754796258 @default.
- W4226422433 cites W2763859629 @default.
- W4226422433 cites W2803937151 @default.
- W4226422433 cites W2804936679 @default.
- W4226422433 cites W2806375370 @default.
- W4226422433 cites W2806838933 @default.
- W4226422433 cites W2917931139 @default.
- W4226422433 cites W2923932009 @default.
- W4226422433 cites W2946274400 @default.
- W4226422433 cites W2963185074 @default.
- W4226422433 cites W2968434604 @default.
- W4226422433 cites W2971610282 @default.
- W4226422433 cites W2981841435 @default.
- W4226422433 cites W3000794329 @default.
- W4226422433 cites W3001728460 @default.
- W4226422433 cites W3006982976 @default.
- W4226422433 cites W3008711511 @default.
- W4226422433 cites W3016115167 @default.
- W4226422433 cites W3024563073 @default.
- W4226422433 cites W3027258171 @default.
- W4226422433 cites W3035265982 @default.
- W4226422433 cites W3035290171 @default.
- W4226422433 cites W3038113969 @default.
- W4226422433 cites W3039277498 @default.
- W4226422433 cites W3109681666 @default.
- W4226422433 cites W3119940072 @default.
- W4226422433 cites W3120302401 @default.
- W4226422433 cites W3121461259 @default.
- W4226422433 cites W3123278017 @default.
- W4226422433 cites W3138192886 @default.
- W4226422433 cites W3140302029 @default.
- W4226422433 cites W3158238513 @default.
- W4226422433 cites W3173689945 @default.
- W4226422433 cites W3174805622 @default.
- W4226422433 cites W3174850552 @default.
- W4226422433 cites W3176869250 @default.
- W4226422433 cites W3180294722 @default.
- W4226422433 cites W4200112137 @default.
- W4226422433 cites W4200257464 @default.
- W4226422433 cites W4200548678 @default.
- W4226422433 cites W4206160657 @default.
- W4226422433 cites W4206833577 @default.
- W4226422433 cites W4210676828 @default.
- W4226422433 cites W431775516 @default.
- W4226422433 doi "https://doi.org/10.14254/2071-789x.2022/15-1/17" @default.
- W4226422433 hasPublicationYear "2022" @default.
- W4226422433 type Work @default.
- W4226422433 citedByCount "4" @default.
- W4226422433 countsByYear W42264224332022 @default.
- W4226422433 countsByYear W42264224332023 @default.
- W4226422433 crossrefType "journal-article" @default.
- W4226422433 hasAuthorship W4226422433A5033134218 @default.
- W4226422433 hasAuthorship W4226422433A5065566491 @default.
- W4226422433 hasAuthorship W4226422433A5067934194 @default.
- W4226422433 hasBestOaLocation W42264224331 @default.
- W4226422433 hasConcept C10138342 @default.
- W4226422433 hasConcept C105795698 @default.
- W4226422433 hasConcept C120936955 @default.
- W4226422433 hasConcept C144133560 @default.
- W4226422433 hasConcept C151730666 @default.
- W4226422433 hasConcept C155202549 @default.
- W4226422433 hasConcept C162853370 @default.
- W4226422433 hasConcept C17744445 @default.
- W4226422433 hasConcept C178550888 @default.
- W4226422433 hasConcept C199539241 @default.
- W4226422433 hasConcept C2777267654 @default.
- W4226422433 hasConcept C3018023364 @default.
- W4226422433 hasConcept C33923547 @default.
- W4226422433 hasConcept C48879800 @default.