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• W4226476278 abstract "A perusal of online information about commodities results in a wealth of information related to the global commodity markets. Since success in commodity marketing relies upon a delicate blending of supply and demand variables, the strategic approach employed in this chapter is to explore commodity marketing within the context of customer intimacy, value differentiation, coordinated decision-making, and operational excellence. The example provided in the chapter shows how supply and demand for a commodity product were examined simultaneously at a relatively large agricultural farm headquartered in South America. Mapping these elements of a market orientation onto this example from an agricultural business shows that commodity markets can have a market orientation even though the product itself has few aspects of differentiation. When implemented successfully, this market orientation will help create margins often lacking in commodity businesses." @default.
• W4226476278 created "2022-05-05" @default.
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• W4226476278 date "2022-01-01" @default.
• W4226476278 modified "2023-10-17" @default.
• W4226476278 title "On Becoming Market Oriented in a Commodity Market: Aligning Internal Operational Capabilities with Customer Needs" @default.
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• W4226476278 doi "https://doi.org/10.1007/978-3-030-90657-3_14" @default.
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