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- W4229366757 abstract "Over the past decades, consumers have spent no more than one-minute scanning for making buying decisions on the products they need. Hence, the marketplace has been a growing emphasizing towards packaging. It has been identified that packaging plays a vital role in effect consumer buying behaviour. From this view, the packaging is no longer considered only as of the container for a product. Marketplace believed that packaging is one of the expressive packaging to gain consumer attention and become an ultimate selling preposition stimulating consumer buying behaviour. This paper discussed the packaging as a brand builder to stimulate consumer buying behaviour to purchase a particular brand." @default.
- W4229366757 created "2022-05-10" @default.
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- W4229366757 date "2022-05-05" @default.
- W4229366757 modified "2023-10-14" @default.
- W4229366757 title "Packaging as a Brand Builder" @default.
- W4229366757 doi "https://doi.org/10.6007/ijarbss/v12-i5/13287" @default.
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