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- W4229373357 abstract "A growing body of research shows that the pariah regime of North Korea—as other countries too—cares about how it is perceived internationally. However, so far, we know very little about how effective North Korea’s strategic efforts are in improving its image among foreign audiences. As a first step toward addressing this gap, we employ a rigorous survey experiment among a representative sample of US adults (N = 800) to demonstrate that propaganda photographs of Kim Jong-un—produced and distributed by the regime’s official mouthpiece, the Korean Central News Agency (KCNA)—succeed in improving perceptions of North Korea, albeit only among audiences with limited political knowledge. By providing evidence that news photographs are effective strategic communication instruments, our paper also makes an original and significant contribution to general scholarship on mediated public diplomacy, which has until now paid little attention to visual media as a tool of image management." @default.
- W4229373357 created "2022-05-10" @default.
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- W4229373357 date "2022-05-09" @default.
- W4229373357 modified "2023-10-18" @default.
- W4229373357 title "Propaganda photographs as a tool of North Korean public diplomacy: an experimental analysis of the Kim Jong-un effect" @default.
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- W4229373357 doi "https://doi.org/10.1080/09557571.2022.2065460" @default.
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