Matches in SemOpenAlex for { <https://semopenalex.org/work/W4229453985> ?p ?o ?g. }
Showing items 1 to 62 of
62
with 100 items per page.
- W4229453985 abstract "Theoretical basis The SAVE framework introduced by Richard Ettenson, Eduardo Conrado and Jonathan Knowles can be used to address the problem of content saturation and to plan content strategies for the brand Nabhi Sutra. The framework focuses on the solution, access, value and education instead of the traditional four Ps of marketing. Research methodology The research methodology involved conducting structured interviews with the protagonist. The responses were recorded and analysed for the case development. The supplementary information was taken from the brand’s website “nabhisutra.com” and its Facebook and Instagram pages. Case overview/synopsis The case is classified in the category of a short case addressing the identification of the problem of content saturation and guidelines to avoid it. The case narrates the story of Nabhi Sutra, a health-care start-up that offers “Ayurveda” remedies in the form of oil to be applied to the navel to cure health issues. Ms Vakharia, the owner of Nabhi Sutra, mentioned that her social media posts and campaigns are not reaching the desired target audience. Complexity academic level The case can be used for teaching undergraduate, postgraduate as well as certificate and executive development programs to teach courses on digital marketing, content marketing and social media marketing to cover the concept of content saturation. The case can be of value addition to the entrepreneurship and digital marketing practitioners." @default.
- W4229453985 created "2022-05-11" @default.
- W4229453985 creator A5023790627 @default.
- W4229453985 creator A5032444300 @default.
- W4229453985 date "2022-05-12" @default.
- W4229453985 modified "2023-09-26" @default.
- W4229453985 title "“Content, content everywhere… . . How to reach and engage consumers?” – Brand Nabhi Sutra" @default.
- W4229453985 doi "https://doi.org/10.1108/tcj-02-2021-0041" @default.
- W4229453985 hasPublicationYear "2022" @default.
- W4229453985 type Work @default.
- W4229453985 citedByCount "0" @default.
- W4229453985 crossrefType "journal-article" @default.
- W4229453985 hasAuthorship W4229453985A5023790627 @default.
- W4229453985 hasAuthorship W4229453985A5032444300 @default.
- W4229453985 hasConcept C10138342 @default.
- W4229453985 hasConcept C112698675 @default.
- W4229453985 hasConcept C119857082 @default.
- W4229453985 hasConcept C136764020 @default.
- W4229453985 hasConcept C144024400 @default.
- W4229453985 hasConcept C144133560 @default.
- W4229453985 hasConcept C162446236 @default.
- W4229453985 hasConcept C162853370 @default.
- W4229453985 hasConcept C178408851 @default.
- W4229453985 hasConcept C2776291640 @default.
- W4229453985 hasConcept C2780743171 @default.
- W4229453985 hasConcept C2985889538 @default.
- W4229453985 hasConcept C36289849 @default.
- W4229453985 hasConcept C41008148 @default.
- W4229453985 hasConcept C518677369 @default.
- W4229453985 hasConcept C98495876 @default.
- W4229453985 hasConceptScore W4229453985C10138342 @default.
- W4229453985 hasConceptScore W4229453985C112698675 @default.
- W4229453985 hasConceptScore W4229453985C119857082 @default.
- W4229453985 hasConceptScore W4229453985C136764020 @default.
- W4229453985 hasConceptScore W4229453985C144024400 @default.
- W4229453985 hasConceptScore W4229453985C144133560 @default.
- W4229453985 hasConceptScore W4229453985C162446236 @default.
- W4229453985 hasConceptScore W4229453985C162853370 @default.
- W4229453985 hasConceptScore W4229453985C178408851 @default.
- W4229453985 hasConceptScore W4229453985C2776291640 @default.
- W4229453985 hasConceptScore W4229453985C2780743171 @default.
- W4229453985 hasConceptScore W4229453985C2985889538 @default.
- W4229453985 hasConceptScore W4229453985C36289849 @default.
- W4229453985 hasConceptScore W4229453985C41008148 @default.
- W4229453985 hasConceptScore W4229453985C518677369 @default.
- W4229453985 hasConceptScore W4229453985C98495876 @default.
- W4229453985 hasLocation W42294539851 @default.
- W4229453985 hasOpenAccess W4229453985 @default.
- W4229453985 hasPrimaryLocation W42294539851 @default.
- W4229453985 hasRelatedWork W12998336 @default.
- W4229453985 hasRelatedWork W28083307 @default.
- W4229453985 hasRelatedWork W28936211 @default.
- W4229453985 hasRelatedWork W37316036 @default.
- W4229453985 hasRelatedWork W42294168 @default.
- W4229453985 hasRelatedWork W50465829 @default.
- W4229453985 hasRelatedWork W56183026 @default.
- W4229453985 hasRelatedWork W6208190 @default.
- W4229453985 hasRelatedWork W7625236 @default.
- W4229453985 hasRelatedWork W13322651 @default.
- W4229453985 isParatext "false" @default.
- W4229453985 isRetracted "false" @default.
- W4229453985 workType "article" @default.