Matches in SemOpenAlex for { <https://semopenalex.org/work/W4230234290> ?p ?o ?g. }
- W4230234290 endingPage "38" @default.
- W4230234290 startingPage "22" @default.
- W4230234290 abstract "Peer-to-peer (P2P) business models have become increasingly prevalent in the marketplace. However, little is known about what factors influence consumer perceptions of purchases from firms using these models. The authors propose that features inherent to the P2P model lead consumers to perceive high provider–firm independence, where providers are viewed as relatively independent from the platform on which they offer goods/services. Across a series of studies, the authors show that when P2P brands use provider-focused (vs. platform-focused) marketing communications, consumers perceive a purchase as helping an individual provider to a greater extent, which increases consumers’ willingness to pay and their likelihood of both making a purchase and downloading the brand’s app. This is because provider-focused marketing communications in this context lead consumers to think about their purchase from the provider’s perspective, thus adopting an “empathy lens.” The authors further show that this effect does not extend to other business models. This work thus identifies provider- (vs. platform-) focused marketing communications as a way for marketing managers of P2P brands to drive important purchase-related outcomes." @default.
- W4230234290 created "2022-05-11" @default.
- W4230234290 creator A5010189982 @default.
- W4230234290 creator A5022528045 @default.
- W4230234290 date "2020-06-15" @default.
- W4230234290 modified "2023-10-16" @default.
- W4230234290 title "Providers Versus Platforms: Marketing Communications in the Sharing Economy" @default.
- W4230234290 cites W1548668501 @default.
- W4230234290 cites W1972601993 @default.
- W4230234290 cites W1988583769 @default.
- W4230234290 cites W2011524692 @default.
- W4230234290 cites W2014833927 @default.
- W4230234290 cites W2015443460 @default.
- W4230234290 cites W2026318397 @default.
- W4230234290 cites W2042337307 @default.
- W4230234290 cites W2046260695 @default.
- W4230234290 cites W2085548520 @default.
- W4230234290 cites W2086317100 @default.
- W4230234290 cites W2093425425 @default.
- W4230234290 cites W2098343396 @default.
- W4230234290 cites W2110472749 @default.
- W4230234290 cites W2111222789 @default.
- W4230234290 cites W2116456350 @default.
- W4230234290 cites W2141729865 @default.
- W4230234290 cites W2144579372 @default.
- W4230234290 cites W2162135496 @default.
- W4230234290 cites W2167467418 @default.
- W4230234290 cites W2170198622 @default.
- W4230234290 cites W2180761394 @default.
- W4230234290 cites W2226866164 @default.
- W4230234290 cites W2279284685 @default.
- W4230234290 cites W2464835077 @default.
- W4230234290 cites W2465116584 @default.
- W4230234290 cites W2562939000 @default.
- W4230234290 cites W2614841373 @default.
- W4230234290 cites W2734686021 @default.
- W4230234290 cites W2757209552 @default.
- W4230234290 cites W2790954002 @default.
- W4230234290 cites W2797617535 @default.
- W4230234290 cites W2900420874 @default.
- W4230234290 cites W2941128398 @default.
- W4230234290 cites W2960738664 @default.
- W4230234290 cites W2979864122 @default.
- W4230234290 cites W3041188046 @default.
- W4230234290 cites W3121822553 @default.
- W4230234290 cites W3123274456 @default.
- W4230234290 cites W3123937330 @default.
- W4230234290 cites W4231066001 @default.
- W4230234290 cites W4233666081 @default.
- W4230234290 cites W4234193032 @default.
- W4230234290 cites W4235562356 @default.
- W4230234290 cites W4238833770 @default.
- W4230234290 doi "https://doi.org/10.1177/0022242920925038" @default.
- W4230234290 hasPublicationYear "2020" @default.
- W4230234290 type Work @default.
- W4230234290 citedByCount "45" @default.
- W4230234290 countsByYear W42302342902020 @default.
- W4230234290 countsByYear W42302342902021 @default.
- W4230234290 countsByYear W42302342902022 @default.
- W4230234290 countsByYear W42302342902023 @default.
- W4230234290 crossrefType "journal-article" @default.
- W4230234290 hasAuthorship W4230234290A5010189982 @default.
- W4230234290 hasAuthorship W4230234290A5022528045 @default.
- W4230234290 hasConcept C112698675 @default.
- W4230234290 hasConcept C136764020 @default.
- W4230234290 hasConcept C144133560 @default.
- W4230234290 hasConcept C151730666 @default.
- W4230234290 hasConcept C162853370 @default.
- W4230234290 hasConcept C192975520 @default.
- W4230234290 hasConcept C26011011 @default.
- W4230234290 hasConcept C2779343474 @default.
- W4230234290 hasConcept C33199155 @default.
- W4230234290 hasConcept C41008148 @default.
- W4230234290 hasConcept C54649085 @default.
- W4230234290 hasConcept C86803240 @default.
- W4230234290 hasConceptScore W4230234290C112698675 @default.
- W4230234290 hasConceptScore W4230234290C136764020 @default.
- W4230234290 hasConceptScore W4230234290C144133560 @default.
- W4230234290 hasConceptScore W4230234290C151730666 @default.
- W4230234290 hasConceptScore W4230234290C162853370 @default.
- W4230234290 hasConceptScore W4230234290C192975520 @default.
- W4230234290 hasConceptScore W4230234290C26011011 @default.
- W4230234290 hasConceptScore W4230234290C2779343474 @default.
- W4230234290 hasConceptScore W4230234290C33199155 @default.
- W4230234290 hasConceptScore W4230234290C41008148 @default.
- W4230234290 hasConceptScore W4230234290C54649085 @default.
- W4230234290 hasConceptScore W4230234290C86803240 @default.
- W4230234290 hasIssue "6" @default.
- W4230234290 hasLocation W42302342901 @default.
- W4230234290 hasOpenAccess W4230234290 @default.
- W4230234290 hasPrimaryLocation W42302342901 @default.
- W4230234290 hasRelatedWork W2888161589 @default.
- W4230234290 hasRelatedWork W3032906336 @default.
- W4230234290 hasRelatedWork W4246539208 @default.
- W4230234290 hasRelatedWork W4285058228 @default.
- W4230234290 hasRelatedWork W4285206610 @default.
- W4230234290 hasRelatedWork W4297998858 @default.
- W4230234290 hasRelatedWork W4298012679 @default.