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- W4230363164 abstract "This chapter helps the reader to understand the challenges faced by new companies and identifies analytic tools to support the development of start-ups. The four stages which are intrinsically related to the size of the company are start-up, growth, maturity and exit. The chapter discusses strategic aspects of the start-up such as the entrepreneur, the team supporting the entrepreneur, risks and the development of a growth strategy through the business model. An approach to measure the performance of the business is the use of a performance measurement system comprised by financial measures and strategic controls. The chapter provides an introduction to a management science tool that can support entrepreneurs in their preparation of a business plan and the strategic trade-offs implied in building their business. The tool, called Monte Carlo simulation, provides an approach to incorporate uncertainty in the financial projections for the new business or to perform risk analysis of the new business." @default.
- W4230363164 created "2022-05-11" @default.
- W4230363164 date "2018-10-12" @default.
- W4230363164 modified "2023-10-17" @default.
- W4230363164 title "Start‐ups" @default.
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- W4230363164 doi "https://doi.org/10.1002/9781119519638.ch10" @default.
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