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- W4230390108 abstract "Nonprofit Business AdvisorVolume 2019, Issue 354 p. 1-3 Articles Ambassadors, follow-up key to retaining ‘social donors’ First published: 18 February 2019 https://doi.org/10.1002/nba.30561Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Abstract New research shows that so-called social donors—those who give to charity through event-based and peer-to-peer fundraising—don't typically have a deep level of commitment or engagement with the organizations they support, and therefore pose a challenge to nonprofits looking to expand their support beyond their initial donations. But with proper follow-up outreach and targeted communications, they hold promise to become among your most loyal donors. Volume2019, Issue354March 2019Pages 1-3 RelatedInformation" @default.
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- W4230390108 date "2019-02-18" @default.
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- W4230390108 title "Ambassadors, follow-up key to retaining ‘social donors’" @default.
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