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- W4230828933 abstract "Abstract Internationalization originally referred to the process of increasing involvement of enterprises in international markets. As globalization becomes an unstoppable trend in the world, cross‐cultural interaction has become more and more common. Therefore, individuals, families, groups, institutions, and societies must adapt to the rapid change that globalization brings. For example, the increasing number of international students in Western universities has greatly challenged and affected traditional Western teaching methods, performance evaluation methods, and domestic students’ and faculties’ perceptions of cross‐cultural interaction." @default.
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- W4230828933 date "2013-10-17" @default.
- W4230828933 modified "2023-10-12" @default.
- W4230828933 title "Internationalization" @default.
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- W4230828933 doi "https://doi.org/10.1002/9781118339893.wbeccp304" @default.
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