Matches in SemOpenAlex for { <https://semopenalex.org/work/W4230853800> ?p ?o ?g. }
Showing items 1 to 87 of
87
with 100 items per page.
- W4230853800 endingPage "456" @default.
- W4230853800 startingPage "437" @default.
- W4230853800 abstract "Mobile Commerce is of growing interest for vendors and customers and with that its importance within the mix of marketing and distributing channels increases. This is of particular significance when customer retention and improved service are essential success factors. Because of their focus on customer integration the instruments of Web 2.0 offer new interactive possibilities for customer retention management. With a systematization of the new web-based applications linked to an evaluation of existing possibilities of customer retention this chapter offers a reasonable frame of reference for the utilization of Web 2.0 within the success chain of customer retention management in Mobile Commerce. Combined with existing studies of the acceptance of Web 2.0 recommendations for a successful timely order of introduction are offered to reach optimal diffusion and retention rates." @default.
- W4230853800 created "2022-05-11" @default.
- W4230853800 creator A5060859192 @default.
- W4230853800 creator A5079035877 @default.
- W4230853800 creator A5090510118 @default.
- W4230853800 date "2010-01-01" @default.
- W4230853800 modified "2023-09-24" @default.
- W4230853800 title "Interactive Customer Retention Management for Mobile Commerce" @default.
- W4230853800 cites W112642197 @default.
- W4230853800 cites W1756663432 @default.
- W4230853800 cites W176415848 @default.
- W4230853800 cites W1969637771 @default.
- W4230853800 cites W19701412 @default.
- W4230853800 cites W1975694814 @default.
- W4230853800 cites W1979907230 @default.
- W4230853800 cites W1985771617 @default.
- W4230853800 cites W1994555027 @default.
- W4230853800 cites W2038076940 @default.
- W4230853800 cites W2098919509 @default.
- W4230853800 cites W2107971134 @default.
- W4230853800 cites W2109280325 @default.
- W4230853800 cites W2155402562 @default.
- W4230853800 cites W2478692956 @default.
- W4230853800 cites W2487624980 @default.
- W4230853800 cites W2487689521 @default.
- W4230853800 cites W2491505192 @default.
- W4230853800 cites W2492541596 @default.
- W4230853800 cites W2495885916 @default.
- W4230853800 cites W2501638776 @default.
- W4230853800 cites W2713944 @default.
- W4230853800 cites W2923643976 @default.
- W4230853800 cites W2924033753 @default.
- W4230853800 cites W3123252799 @default.
- W4230853800 cites W3187783360 @default.
- W4230853800 cites W4229521504 @default.
- W4230853800 cites W4230435842 @default.
- W4230853800 cites W4234023869 @default.
- W4230853800 cites W4248896697 @default.
- W4230853800 cites W4254861013 @default.
- W4230853800 cites W475992926 @default.
- W4230853800 cites W81431338 @default.
- W4230853800 cites W88965193 @default.
- W4230853800 cites W161759994 @default.
- W4230853800 doi "https://doi.org/10.4018/978-1-60566-074-5.ch023" @default.
- W4230853800 hasPublicationYear "2010" @default.
- W4230853800 type Work @default.
- W4230853800 citedByCount "3" @default.
- W4230853800 countsByYear W42308538002017 @default.
- W4230853800 countsByYear W42308538002021 @default.
- W4230853800 crossrefType "book-chapter" @default.
- W4230853800 hasAuthorship W4230853800A5060859192 @default.
- W4230853800 hasAuthorship W4230853800A5079035877 @default.
- W4230853800 hasAuthorship W4230853800A5090510118 @default.
- W4230853800 hasConcept C101276457 @default.
- W4230853800 hasConcept C140781008 @default.
- W4230853800 hasConcept C144133560 @default.
- W4230853800 hasConcept C162853370 @default.
- W4230853800 hasConcept C195094911 @default.
- W4230853800 hasConcept C2780378061 @default.
- W4230853800 hasConcept C41008148 @default.
- W4230853800 hasConcept C79736992 @default.
- W4230853800 hasConceptScore W4230853800C101276457 @default.
- W4230853800 hasConceptScore W4230853800C140781008 @default.
- W4230853800 hasConceptScore W4230853800C144133560 @default.
- W4230853800 hasConceptScore W4230853800C162853370 @default.
- W4230853800 hasConceptScore W4230853800C195094911 @default.
- W4230853800 hasConceptScore W4230853800C2780378061 @default.
- W4230853800 hasConceptScore W4230853800C41008148 @default.
- W4230853800 hasConceptScore W4230853800C79736992 @default.
- W4230853800 hasLocation W42308538001 @default.
- W4230853800 hasOpenAccess W4230853800 @default.
- W4230853800 hasPrimaryLocation W42308538001 @default.
- W4230853800 hasRelatedWork W1567135316 @default.
- W4230853800 hasRelatedWork W1583632371 @default.
- W4230853800 hasRelatedWork W2089544520 @default.
- W4230853800 hasRelatedWork W2188643996 @default.
- W4230853800 hasRelatedWork W2567460825 @default.
- W4230853800 hasRelatedWork W2994443230 @default.
- W4230853800 hasRelatedWork W3046745710 @default.
- W4230853800 hasRelatedWork W4285495014 @default.
- W4230853800 hasRelatedWork W2345869089 @default.
- W4230853800 hasRelatedWork W2563603565 @default.
- W4230853800 isParatext "false" @default.
- W4230853800 isRetracted "false" @default.
- W4230853800 workType "book-chapter" @default.