Matches in SemOpenAlex for { <https://semopenalex.org/work/W4230909680> ?p ?o ?g. }
Showing items 1 to 97 of
97
with 100 items per page.
- W4230909680 endingPage "227" @default.
- W4230909680 startingPage "207" @default.
- W4230909680 abstract "This chapter revisits the author's earlier findings that scrutinized online marketing strategies employed by the world heritage sites (WHS) based on a predetermined set of sustainability indicators. Recent data shows that, for the most part, the WHS continue to lack behind in sustainable initiatives to promote their sites in a responsible manner. Only slight improvement is noted in terms of efforts to seek host community views on how the local heritage should be showcased and the manner on which culturally appropriate representations can be promoted. In the light of unexpected decreased visitation levels at most of the WHS, as reported by literature, a retro brand marketing strategy is suggested which strives to marry the rich historical past of the sites with the present need. A smart sustainable marketing agenda is proposed to improve brand equity and facilitate coordination between different stakeholders of the heritage sites and to attract increased visitations." @default.
- W4230909680 created "2022-05-11" @default.
- W4230909680 creator A5002494544 @default.
- W4230909680 date "2019-01-01" @default.
- W4230909680 modified "2023-09-28" @default.
- W4230909680 title "Smart Sustainable Marketing of the World Heritage Sites" @default.
- W4230909680 cites W1523183070 @default.
- W4230909680 cites W1970817342 @default.
- W4230909680 cites W1972716711 @default.
- W4230909680 cites W1973790036 @default.
- W4230909680 cites W1990275030 @default.
- W4230909680 cites W1999706509 @default.
- W4230909680 cites W1999859259 @default.
- W4230909680 cites W2007066954 @default.
- W4230909680 cites W2008031383 @default.
- W4230909680 cites W2008103319 @default.
- W4230909680 cites W2023543923 @default.
- W4230909680 cites W2035836371 @default.
- W4230909680 cites W2042437550 @default.
- W4230909680 cites W2048262618 @default.
- W4230909680 cites W2048761951 @default.
- W4230909680 cites W2058436256 @default.
- W4230909680 cites W2062172644 @default.
- W4230909680 cites W2067114983 @default.
- W4230909680 cites W2075357908 @default.
- W4230909680 cites W2077096307 @default.
- W4230909680 cites W2080970218 @default.
- W4230909680 cites W2082742933 @default.
- W4230909680 cites W2082984060 @default.
- W4230909680 cites W2087211275 @default.
- W4230909680 cites W2090206531 @default.
- W4230909680 cites W2103667938 @default.
- W4230909680 cites W2129172712 @default.
- W4230909680 cites W2137544806 @default.
- W4230909680 cites W2143049300 @default.
- W4230909680 cites W2147950462 @default.
- W4230909680 cites W2153371394 @default.
- W4230909680 cites W2328021537 @default.
- W4230909680 cites W3121999441 @default.
- W4230909680 cites W4243227578 @default.
- W4230909680 cites W4299133471 @default.
- W4230909680 doi "https://doi.org/10.4018/978-1-5225-7504-7.ch011" @default.
- W4230909680 hasPublicationYear "2019" @default.
- W4230909680 type Work @default.
- W4230909680 citedByCount "3" @default.
- W4230909680 countsByYear W42309096802019 @default.
- W4230909680 countsByYear W42309096802020 @default.
- W4230909680 crossrefType "book-chapter" @default.
- W4230909680 hasAuthorship W4230909680A5002494544 @default.
- W4230909680 hasConcept C144133560 @default.
- W4230909680 hasConcept C162853370 @default.
- W4230909680 hasConcept C177264268 @default.
- W4230909680 hasConcept C17744445 @default.
- W4230909680 hasConcept C18903297 @default.
- W4230909680 hasConcept C18918823 @default.
- W4230909680 hasConcept C199360897 @default.
- W4230909680 hasConcept C199539241 @default.
- W4230909680 hasConcept C199728807 @default.
- W4230909680 hasConcept C2993601171 @default.
- W4230909680 hasConcept C39549134 @default.
- W4230909680 hasConcept C41008148 @default.
- W4230909680 hasConcept C60671577 @default.
- W4230909680 hasConcept C66204764 @default.
- W4230909680 hasConcept C86803240 @default.
- W4230909680 hasConceptScore W4230909680C144133560 @default.
- W4230909680 hasConceptScore W4230909680C162853370 @default.
- W4230909680 hasConceptScore W4230909680C177264268 @default.
- W4230909680 hasConceptScore W4230909680C17744445 @default.
- W4230909680 hasConceptScore W4230909680C18903297 @default.
- W4230909680 hasConceptScore W4230909680C18918823 @default.
- W4230909680 hasConceptScore W4230909680C199360897 @default.
- W4230909680 hasConceptScore W4230909680C199539241 @default.
- W4230909680 hasConceptScore W4230909680C199728807 @default.
- W4230909680 hasConceptScore W4230909680C2993601171 @default.
- W4230909680 hasConceptScore W4230909680C39549134 @default.
- W4230909680 hasConceptScore W4230909680C41008148 @default.
- W4230909680 hasConceptScore W4230909680C60671577 @default.
- W4230909680 hasConceptScore W4230909680C66204764 @default.
- W4230909680 hasConceptScore W4230909680C86803240 @default.
- W4230909680 hasLocation W42309096801 @default.
- W4230909680 hasOpenAccess W4230909680 @default.
- W4230909680 hasPrimaryLocation W42309096801 @default.
- W4230909680 hasRelatedWork W1793001029 @default.
- W4230909680 hasRelatedWork W1978718146 @default.
- W4230909680 hasRelatedWork W2528074251 @default.
- W4230909680 hasRelatedWork W2748952813 @default.
- W4230909680 hasRelatedWork W2757264633 @default.
- W4230909680 hasRelatedWork W2899084033 @default.
- W4230909680 hasRelatedWork W4234907370 @default.
- W4230909680 hasRelatedWork W4283795720 @default.
- W4230909680 hasRelatedWork W4285040687 @default.
- W4230909680 hasRelatedWork W4289861148 @default.
- W4230909680 isParatext "false" @default.
- W4230909680 isRetracted "false" @default.
- W4230909680 workType "book-chapter" @default.