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- W4231596367 abstract "Hermeneutische Ansätze zählen zu den bestetablierten und meistrezipierten qualitativen Forschungsansätzen im deutschsprachigen Raum. In der Marktforschung hat sich vor allem in der englischsprachigen Literatur und dort insbesondere im Bereich Consumer Research eine intensivere Auseinandersetzung zum Einsatz von „klassischen“ hermeneutischen Verfahren entwickelt (z.B. Murray 2002, Thompson 1998, Thompson/Haytko 1997, Thompson 1997, 1996; Thompson/Pollio/Locander 1994, 1990; Arnold/Fischer 1994, O’Shaughnessy 1985; abseits von Consumer Research z.B. Gummesson 2005)." @default.
- W4231596367 created "2022-05-12" @default.
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- W4231596367 date "2007-12-03" @default.
- W4231596367 modified "2023-09-30" @default.
- W4231596367 title "Hermeneutische Verfahren" @default.
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- W4231596367 doi "https://doi.org/10.1007/978-3-8349-9258-1_19" @default.
- W4231596367 hasPublicationYear "2007" @default.
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